Brand Performance & Prioritisation Lead

Lego Group; Billund; Hybrid; DKK 900,000 - 1,100,000; Full time

Benefits offered by this job

Family Care Leave

Life and Disability Insurance

Wellbeing resources

Colleague Discount

Bonus program

Hybrid work policy

Job summary

The LEGO Group is seeking an analytical and organised marketing professional to turn brand data into clear storytelling and help prioritise brand performance. Based in Copenhagen or Billund, this manager-level IC role supports how LEGO evaluates, invests in, and prioritises brand performance.

The role operates within a flexible Best of Both hybrid model (3 days in the office, 2 days at home) with no relocation assistance offered.

Qualifications

• Strong analytical capability to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, or related discipline.
• Strong skills in brand performance measurement, analytics and prioritisation.
• Excellent communication and storytelling for senior leadership audiences.

Responsibilities

• Lead brand performance initiatives and prioritisation across the marketing value chain.
• Translate complex data into clear insights for senior leadership discussions.
• Collaborate with Finance, Insights and Marketing to align investments and performance.
• Partner with cross-functional teams to translate insights into action and business impact.
• Support governance forums, reporting frameworks, and decision-making processes.

Skills

Analytical thinking

Brand strategy

Marketing performance

Storytelling to leadership

Job description

The LEGO Group is seeking an analytical and organised marketing professional to turn brand data into clear storytelling and help prioritise brand performance. Based in Copenhagen or Billund, this manager-level IC role supports how LEGO evaluates, invests in, and prioritises brand performance.

The role operates within a flexible Best of Both hybrid model (3 days in the office, 2 days at home) with no relocation assistance offered.