Manager, Brand Performance & Prioritisation

1001 LEGO System A/S; København; Hybrid; DKK 800,000 - 1,000,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an analytical and organised marketing professional at Manager level to turn brand data into clear stories and keep governance rhythms running smoothly. The role is based in Copenhagen or Billund with a Best of Both hybrid model: 3 days in the office and 2 days at home.

You will support Brand Performance Reporting with GMIP, drive brand performance initiatives, and work with Finance and GMIP to align activities with business goals in a hands‑on capacity.

Qualifications

• Strong analytical capabilities with the ability to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or a related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills, including preparing compelling content for senior leadership audiences.
• Preferred: cross‑functional leadership and governance reporting experience.

Responsibilities

• Support our Brand Performance Reporting in partnership with GMIP, ensuring a regularly refreshed and comprehensive view of brand health development.
• Lead specific brand performance and prioritisation initiatives across the marketing value chain with data‑informed recommendations.
• Collaborate with Finance to maintain budget visibility and support investment decisions through reporting and scenario evaluation.
• Coordinate with Product, Sales, Finance, and GMIP to align marketing activities with broader business objectives.

Skills

Analytical skills

Brand strategy

Marketing performance

Portfolio prioritisation

Brand performance measurement

Analytics

Communication

Storytelling

Job description

Job Description

About the role

Global Brand Development (GBD) is looking for an analytical and organised marketing professional who can turn brand data into clear stories, keep governance rhythms running smoothly, and help bring focus to what matters most. Join us in a hands‑on role that supports how the LEGO Group evaluates, invests in, and prioritises brand performance! This is a Manager level Individual Contributor role. This role will be based in our Copenhagen Løvstræde or Billund Havremarken offices. We offer a flexible hybrid working model known as Best of Both, with 3 days in the office and 2 days working from home. No relocation assistance is offered for this position.

Required Qualifications

Strong analytical capabilities with the ability to translate data into actionable recommendations. Experience in brand strategy, marketing performance, portfolio prioritisation, or a related discipline. Strong skills in brand performance measurement, analytics, and prioritisation. Strong communication and storytelling skills, including preparing compelling content for senior leadership audiences.

Preferred Qualifications

Proven track record of leading cross‑functional initiatives and influencing senior cross‑functional stakeholders. Experience supporting governance forums, reporting frameworks, and decision‑making processes in complex environments. Demonstrated ability to collaborate effectively with Finance, Insights, and marketing partners to deliver integrated business outcomes.

What you’ll build/drive

Support our Brand Performance Reporting in partnership with GMIP (Global Marketing, Insights, and Planning), ensuring a regularly refreshed and comprehensive view of brand health development, including coordination of GBD's monthly Brand Performance Roundtable. Reporting that translates complex data into clear insights and recommendations that support informed discussions with senior leadership and the GBD Leadership Team. Lead specific brand performance and prioritisation initiatives across the marketing value chain, helping teams understand performance drivers, identify opportunities, and support prioritisation discussions through data‑informed recommendations. Partner with Finance to maintain visibility of budget utilisation and allocation across projects and activities, supporting investment allocation decisions through accurate reporting, analysis, and scenario evaluation. Collaborate with Product, Sales, Finance, and GMIP partners to align marketing activities with broader business objectives and ensure performance insights are consistently translated into action.

Life on the team

Joining the Global Brand Development team means getting to be a part of steering how we develop our brand in the market and driving continuous improvement within the business team responsible for navigating that journey. Specifically, this individual will support the key Global Brand Operations responsibilities of: Owning and driving the end‑to‑end delivery of the Brand Lever from PLAN30, including project prioritisations across the MVC, and reporting to PMD LT, ELT, BoD, and Chairmanship communication. Managing multiple funding sources & decision‑making on budget allocation. Ensure transparency, accurate reporting, compliance, and alignment to Financial and Strategic plans. The team works in a very integrated fashion, as the three components of Global Brand Operations have many interdependencies. These components are Brand Performance and Prioritisation, Brand Wiring into the broader LEGO Group, and internal Global Brand Development functional operations. We operate with weekly Global Brand Operations team meetings and monthly Global Brand Development functional meetings.

What success looks like

Success means helping GBD settle into a monthly routine for Brand Performance Reporting, and acting as the primary driver of production work on content for the monthly meetings. This will involve developing a clear understanding of our brand performance and impact priorities, the work we are doing to drive each, and the way we are measuring and evaluating impact. You will partner on a weekly or even daily basis with our partners in GMIP.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Join the LEGO team today.

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO recruitment teams. Please check that recruitment communications are from an official LEGO email address before responding.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932.

He persevered against the odds until his business was a success.

Constantly innovating, never compromising.

Building, rebuilding, and striving for the best.

It is this resilience and permanent sense of renewal that drives us forward.

We are never still.

We will always be creating, inventing, andhaving fun.

Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.