Audience Category Manager

1034 LEGO Company Limited; Billund; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an Audience Category Manager to shape audience and category ambitions across LEGO Retail through data-driven insights and strategic planning. You’ll translate complex data into actionable recommendations, support ICP processes, and influence decisions across audience groups and product categories.

This is a high-impact role within our Retail & Experience Marketing team, operating in a hybrid setup.

Qualifications

• Experience in category management, business insights or related roles.
• Global cross-cultural collaboration experience.
• Strong analytical, data-driven and results-oriented mindset.
• Ability to build models in Excel and extract forecasting insights.
• Deep understanding of consumer needs and the retail environment.
• Commercial mindset with knowledge of marketing and sales principles.
• Strong storytelling and ability to present to senior stakeholders.

Responsibilities

• Develop audience growth models to support long-term planning.
• Create reporting and forecasting processes for audience performance.
• Provide insights to influence portfolio, marketing and commercial decisions.
• Foster strong partnerships across Category Management and Retail teams.
• Provide trusted audience performance reporting for ICP and planning cycles.

Skills

Category management

Data analysis

Excel modeling

Stakeholder influence

Commercial mindset

Storytelling

Cross-cultural collaboration

Tools

Tableau

Power BI

Databricks

Adobe Analytics

Job description

Job Description

Just imagine shaping audience growth ambitions and influencing commercial decisions across global LEGO Retail channels. Then make it real.

About the role

As our Audience Category Manager, you'll help shape our audience and category ambitions, plans & strategies across the LEGO® Retail business through data & insights, strategic planning and category management principles. You'll turn complex data into actionable recommendations, support our integrated commercial planning (ICP) process, and influence decision-making across multiple audience groups and product categories. This is an opportunity to gain exposure to future product portfolio up to two years before it goes to market while still actively contributing to business performance in year withing the LEGO Group's branded retail channels. No relocation assistance is offered for this position.

Required Qualifications

• Relevant professional experience in category management, business insights, planning or relevant consulting/business development roles
• Proven track record working in a global business with strong multi-cultural teams, fostering strong relationships, team spirit and culture
• Advanced analytical skills, data-driven way of working, solution-driven and result-oriented
• Comfortable building models through Excel, sourcing relevant data sets and insights to improve projections to support forecasting, planning or commercial decision-making
• Extensive experience in understanding consumer needs and the retail environment.
• You must have a commercial mindset and comprehension of marketing and sales principles
• Strong influencer and natural collaborator, comfortable presenting to a senior stakeholder audience
• Comfortable presenter, able to tell a compelling story thorough rigorous data and insights
• A passion for working in retail at one of the world’s most loved brands, here at the LEGO Group

Preferred Qualifications

• Familiarity with corporate data platforms such as Tableau, Power BI, Databricks or Adobe Analytics to generate business insights, building customised reports and dashboards
• Broad knowledge of merchandising and retail supply and operations topics and good knowledge of other functional areas involved in the Category processes
• End-to-End understanding of the product creation process to support the Product Development teams with relevant metrics and insights

What you'll build

• Audience growth models that strengthen long-term commercial planning
• Reporting and forecasting processes that improve audience performance management
• Recommendations that influence portfolio, marketing and commercial decisions
• Strong partnerships across Category Management, Retail Marketing, Portfolio Development and Commercial teams
• A trusted approach to audience performance reporting and integrated commercial planning support

Life on the team

You'll join the Category Management & Promotions team within Retail & Experience Marketing. We're responsible for helping create the strongest possible shopper value proposition across product categories and audiences. The team works closely together and partners with audience owners, promotions, membership, demand planning and commercial teams. You'll be encouraged to learn, share ideas and grow your expertise while working in a hybrid rhythm that balances collaboration and flexibility. Strategic thinking, problem solving, learning agility, influencing others and clear storytelling are all part of how we work every day.

What success looks like

Success means becoming a trusted owner of audience performance reporting and audience growth modelling. You'll help strengthen audience planning capabilities, improve category and audience performance tracking, and support future portfolio launches and commercial planning cycles. Working closely with Senior Category Managers, Demand Planning, Global Commercial Development and Portfolio Development teams, you'll be recognised for providing insights that help shape better business decisions and drive sustainable growth.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.