Audience Growth Lead, Global Retail

1034 LEGO Company Limited; Billund; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an Audience Category Manager to shape audience and category ambitions across LEGO Retail through data-driven insights and strategic planning. You’ll translate complex data into actionable recommendations, support ICP processes, and influence decisions across audience groups and product categories.

This is a high-impact role within our Retail & Experience Marketing team, operating in a hybrid setup.

Qualifications

• Experience in category management, business insights or related roles.
• Global cross-cultural collaboration experience.
• Strong analytical, data-driven and results-oriented mindset.
• Ability to build models in Excel and extract forecasting insights.
• Deep understanding of consumer needs and the retail environment.
• Commercial mindset with knowledge of marketing and sales principles.
• Strong storytelling and ability to present to senior stakeholders.

Responsibilities

• Develop audience growth models to support long-term planning.
• Create reporting and forecasting processes for audience performance.
• Provide insights to influence portfolio, marketing and commercial decisions.
• Foster strong partnerships across Category Management and Retail teams.
• Provide trusted audience performance reporting for ICP and planning cycles.

Skills

Category management

Data analysis

Excel modeling

Stakeholder influence

Commercial mindset

Storytelling

Cross-cultural collaboration

Tools

Tableau

Power BI

Databricks

Adobe Analytics

Job description

LEGO Group is seeking an Audience Category Manager to shape audience and category ambitions across LEGO Retail through data-driven insights and strategic planning. You’ll translate complex data into actionable recommendations, support ICP processes, and influence decisions across audience groups and product categories.

This is a high-impact role within our Retail & Experience Marketing team, operating in a hybrid setup.