VP of Sales – Bars

Jobtailor; Deutschland; Remote; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

RAW Nutrition seeks an accomplished CPG sales leader to own the commercial strategy for protein bars and drive national growth across RAW Nutrition and MORE Nutrition. You will report to the CEO and build a high-performing national sales organization to win new distribution and expand existing partnerships.

The role requires 8+ years in CPG sales leadership, deep protein bar/functional foods experience, and a proven track record in managing national accounts and large retailers.

Qualifikationen

• 8+ years of CPG sales leadership experience.
• Significant protein bars/functional foods/snacks experience.
• Existing relationships with senior buyers across major U.S. retailers.
• Senior-level selling into Club, Convenience, and/or FDM.
• Proven history of winning new distribution with verifiable results.
• Experience managing national accounts and leading sales teams.
• Strong financial acumen and negotiations.
• Willingness to travel extensively.

Aufgaben

• Build the commercial strategy for protein bar sales across RAW Nutrition and MORE Nutrition.
• Lead the national sales organization and negotiate with retailers.
• Grow protein foods business from launch to national scale and expand distribution.
• Develop annual customer plans and drive retailer partnerships.
• Forecast opportunities and manage P&L with senior stakeholders.
• Collaborate with Marketing, Supply Chain, Operations, and Product Development.

Kenntnisse

CPG Sales Leadership

Protein Bar Experience

National Account Management

Negotiation Skills

Commercial Acumen

Tools

Forecasting & P&L Management

Jobbeschreibung

• Build the commercial strategy for all protein bar sales across RAW Nutrition and MORE Nutrition
• Report directly to Dom Iacovone, CEO of RAW Nutrition
• Grow the Protein Foods business across North America from launch through national scale
• Win new retail distribution across every major channel
• Expand existing retailer partnerships
• Design the go-to-market architecture, including direct versus broker strategy, distribution strategy, account coverage model, and key distributors
• Hire and lead the national sales organization
• Develop annual customer plans
• Lead retailer negotiations
• Manage broker relationships
• Build category growth strategies
• Drive retailer-specific innovation
• Manage customer P&Ls
• Forecast distribution opportunities
• Collaborate with Marketing, Supply Chain, Operations, and Product Development
• Determine which products should be built specifically for each retailer
• Serve as the face of the protein foods business with largest customers
• Establish strategic partnerships with top retailers and increase velocities across key accounts
• Build a high-performance sales organization supporting a nine-figure business

Requirements

• 8+ years of CPG sales leadership experience
• Significant experience within protein bars, functional foods, functional bars, snacks, candy/confectionery, or sports nutrition
• Existing personal relationships with senior buyers across major U.S. retailers
• Senior-level experience personally selling into Club, Convenience, and/or FDM
• Proven history of winning new distribution with specific, verifiable results
• Experience managing national accounts
• Experience leading high-performing sales teams
• Strong commercial and financial acumen
• Exceptional negotiation skills
• Willingness to travel extensively
• Deep relationships across Club, FDM, Mass, Convenience, Drug, Military, and Export channels
• Knowledge of category economics, retailer expectations, promotional planning, innovation strategy, velocity management, assortment optimization, and distribution expansion

Core Competencies

Demonstrates extensive experience in CPG sales leadership, particularly within the protein bar and functional foods sectors, with a strong focus on building commercial strategies, managing national accounts, and leading high-performing sales teams. Proven ability to establish strategic partnerships and drive category growth through innovative distribution and negotiation strategies.

Highest-signal resume keywords

• CPG Sales Leadership
• Protein Bar Experience
• National Account Management
• Exceptional Negotiation Skills
• Commercial and Financial Acumen

Hard Skills

• Sales Strategy Development
• Retail Distribution Expansion
• Category Growth Strategy
• P&L Management
• Forecasting Distribution Opportunities
• Promotional Planning
• Assortment Optimization
• Velocity Management
• Innovation Strategy
• Account Coverage Model Design

Soft Skills

• Leadership
• Collaboration
• Negotiation
• Relationship Building
• Communication

Industry Keywords

• Functional Foods
• Snacks
• Sports Nutrition
• Club Channel
• Convenience Channel
• FDM
• Mass Channel
• Drug Channel
• Military Channel
• Export Channel