VP of Marketing

Jobtailor; Deutschland; Vor Ort; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

ZeroTier is seeking a senior marketing leader to own and scale our marketing execution across SEO, content, and demand generation. You will drive top‑of‑funnel growth, oversee multi‑channel campaigns, and partner with Sales, Product, and leadership to translate technical capabilities into compelling campaigns.

The role requires a track record in B2B SaaS marketing, expertise in SEO, ABM, and marketing automation, and a willingness to travel for client and industry events.

Qualifikationen

• 10+ years of progressive B2B marketing experience, incl. 4+ years in a marketing leadership role.
• Expert in SEO/AEO strategy including technical SEO and schema markup.
• Proven track record growing top-of-funnel metrics with data-driven optimization.
• Experience managing a marketing team with coaching and performance management.
• Strong knowledge of HubSpot or similar CRM/MA tools and attribution modeling.
• Experience designing multi-channel demand generation programs (content, email, paid, events).
• Familiarity with ABM, intent data platforms, and enterprise SaaS.
• Ability to communicate complex GTM topics in plain language and lead strategically.
• BA/BS in Marketing/Business; MBA a plus.
• Willingness to travel domestically and internationally.

Aufgaben

• Own ZeroTier's marketing execution and funnel metrics across IQLs, MQLs, and SQLs.
• Lead SEO/AEO/GEO strategy and ensure AI-powered surface in answer engines.
• Direct demand generation programs across paid, organic, email, and events.
• Collaborate with Sales, Product, CX, and leadership to sharpen messaging and differentiation.
• Manage and coach a marketing team; ensure content and campaigns meet quality standards.

Kenntnisse

Technical SEO

Content Optimization

Schema Markup

Attribution Modeling

Funnel Analytics

Multi-Channel Reporting

Account-Based Targeting

IQLs, MQLs, SQL Conversion

Marketing Automation

Networking Concepts

Ausbildung

BA/BS in Marketing

MBA or equivalent

Jobbeschreibung

Responsibilities

• Own ZeroTier's marketing execution, with primary focus on building top‑of‑funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time, with accountability for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV.
• Lead ZeroTier's SEO/AEO/GEO strategy — including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI‑powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation.
• Oversee and direct ZeroTier's demand generation programs setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events, while empowering the team to execute.
• Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets.
• Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and ensuring every piece of content and every campaign meets workflow and content quality standards before going live.

Requirements

• 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company.
• Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a strong working knowledge of how AI‑powered answer engines (ChatGPT, Claude, Gemini, etc.) extract, analyze, surface, and rank content.
• Demonstrated track record of owning and growing top‑of‑funnel metrics — IQLs, MQLs, and SQL or PQL conversion — with a data‑driven approach to optimization.
• Strong experience managing a marketing team, including hiring, goal‑setting, performance management, and hands‑on coaching.
• Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi‑channel reporting.
• Proven experience designing and orchestrating multi‑channel demand generation programs including content, email, paid, events, and partner marketing.
• Familiarity with ABSM strategies, intent data platforms, and account‑based targeting in enterprise or mid‑market SaaS environments.
• Ability to engage at both strategic and tactical levels — comfortable setting direction in the board room and working alongside the team on execution.
• Good familiarity of networking and/or cybersecurity concepts (VPNs, SD‑WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories.
• Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences.
• BA/BS degree in Marketing, Business, or a related field; MBA or equivalent experience is a strong plus.
• Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers.
• Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international).
• Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus.

ATS Optimization Keywords

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Hard Skills

• Technical SEO
• Content Optimization
• Schema Markup
• Attribution Modeling
• Funnel AnalyticsMulti-Channel Reporting
• Account-Based Targeting
• IQLs, MQLs, SQL Conversion
• Marketing Automation
• Networking Concepts

Soft Skills

• Strong Written Communication
• Strong Verbal Communication
• Coaching
• Collaboration
• Strategic Thinking

Certifications & Qualifications

• BA/BS Degree in Marketing
• MBA or Equivalent Experience