User Acquisition Manager (Casual Gaming)

neowire GmbH; Berlin; Hybrid; EUR 90,000 - 180,000; Full time

Benefits offered by this job

VSOP options

Direct with founders

On- and offsites

EGYM Wellpass

Job summary

neowire GmbH is building Flikk, an AI gaming app, and seeks a Head of Growth to own paid acquisition end to end in Berlin.

You will scale our current €25,000 monthly spend to 10x this year, lead UA on Google UAC and AppLovin, run Facebook/TikTok/DSP campaigns, optimize creative, and work directly with the founders to drive profitable growth.

Qualifications

• Proven track record in growing mobile games with paid campaigns.
• Experience scaling paid app acquisition budgets without CAC explosion.
• Direct collaboration with founders and product teams.

Responsibilities

• Own Google UAC and AppLovin; set strategy, budgets, and daily optimization.
• Design a test plan for creative formats (video/playable/static) and measure impact.
• Coordinate with product post-install to improve retention and monetization.
• Run Facebook, TikTok, and DSP campaigns; decide where to invest each dollar.
• Maintain honest attribution with MMP setup and dashboards.

Skills

UA strategy

Mobile growth

Paid acquisition

Data-driven decisions

Budget management

Tools

Adjust

Metabase

Claude AI

Job description

Flikk is an AI gaming app: AI-generated mobile games with AI features that turn users into co-creators of the games. You would own paid acquisition for Flikk end to end.

Bring our current unprofitable test spend of €25,000 per month to scale. We aim for a 10x this year. Your performance defines the scale.

Having experience with growing a mobile casual game.

Having experience with growing a mobile casual game, and knowing the tricks that make it profitable, can be very helpful.

• Focus: Own Google UAC and AppLovin (Axon), where most of the spend sits today. Strategy, setup, budget, daily optimisation. Whether that is still where it sits in six months is your call to make.
• Focus: Direct creative as a system: volume, structured tests, and an honest read on which format (video, playable, or static) is doing the acquiring.
• Work directly with product on what happens after the install, because a good campaign into a bad first session is burnt money.
• Run Facebook, TikTok, and DSPs alongside them, and decide which of them has earned more budget.
• Keep attribution honest: MMP and event setup, and a working suspicion of any dashboard that only brings good news.

• An in-house AI video and playable pipeline that produces creative at volume. You set the test plan and direct the output. You are not queueing behind an agency or cutting the ads yourself.
• A UA Creative Producer providing specific assets to test: AI generated and real UGC.
• Full data access: via Adjust, Metabase, our D0 ROAS forecasting model, or through our connected Claude AI chat.

• Experience of running and scaling paid app acquisition budgets you controlled yourself, without exploding CACs.
• Hands-on with Google UAC and AppLovin. You know how they behave when you change something, not just where the buttons are.
• You get into the data yourself. You know exactly what you need to perform.
• You can design a test that answers a question, and accept the answer when it is not the one you wanted.

• Attractive VSOP options. If you create the growth, you should share in it.
• Budget authority and a short decision chain. Work directly with the founders: no committee, no quarterly planning ritual to get a test live.
• A profitable company, with a leadership team that has built and sold a similar product before.
• Room above you. Build the results and eventually the team, and this role becomes Head of Growth. We believe in personal growth and opportunity.
• EGYM Wellpass: gyms, pools, and studios across Germany.
• On- and offsites, so team culture and fun don't fall by the wayside.