Trade marketing manager im Lebensmittelhandel

vly; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

BVG/Deutschland-Ticket subsidy

USC membership

vly flat rate

Daily fresh lunch

Job summary

vly в Берлине ищет специалиста по торговому маркетингу с опытом в FMCG. Ваша задача — развивать торговые концепции и стратегии продаж в Германии, Австрии и Швейцарии, сотрудничая с Brand, Design и Sales.

Вы будете организовывать промо-акции, POS-материалы и презентации, анализировать Nielsen и внутренние данные и превращать выводы в убедительные истории для розничных сетей. Требуется проживание в Берлине и готовность работать в офисе не менее 50% времени, владение немецким на родном уровне и

Qualifications

• 4+ года опыта в торговом маркетинге или Category management в FMCG или розничной торговле товарами повседневного спроса.
• Успешный опыт разработки и реализации торговых маркетинговых концепций.
• Сеть производителей материалов для торгового маркетинга и знание процессов от брифинга дизайна до отгрузки.
• Умение читать данные Nielsen и внутренние данные и превращать их в убедительные истории для ритейла.
• Предприимчивость, проактивность и умение параллельно вести несколько проектов.
• Умение работать в кросс-функциональной среде с Sales, Marketing и внешними партнёрами.
• Проживание в Берлине и готовность регулярно находиться в офисе не менее 50% времени.
• Носить немецкий язык на родном уровне и владение английским на хорошем уровне.

Responsibilities

• Разработка и внедрение торгового маркетинга в Германии, Австрии и Швейцарии.
• Поддержка KAM и Field Force в создании материалов продаж и категорий.
• Планирование и координация POS-активностей: дисплеи, вторичные размещения и in-store активности.
• Анализ рыночных данных (Nielsen, GfK, внутренние продажи) и выработка конкретных мер.
• Разработка торговых материалов: продажные папки, презентации, wobblers в тесном сотрудничестве с Brand, Design и Sales.
• Организация и стандартизация присутствия на выставках и дегустациях в супермаркетах.
• МонITORING конкурентов и полок, предложения по улучшению видимости на POS.
• Связь Marketing, KAM и Field Force для адаптации активностей под потребности клиентов.

Skills

Trade marketing

Category management

Nielsen data

Cross-functional work

Project management

Networking with suppliers

German native

English proficiency

Job description

Описание

Hey! We are vly - an innovative FoodTech startup from Berlin revolutionizing the food industry. Our goal: healthy, plant-based milk alternatives that are not only good for you but also for our planet. After years of research, we have developed products that contain significantly less sugar and more protein, have won awards, and are available throughout Germany - such as our milk alternatives made from pea protein and the very first yogurt made from fava bean protein.

Задачи

• Вы contribute to developing our trade marketing strategy for Germany, Austria, and Switzerland and are responsible for implementing it.
• Вы support our KAM and Field Force team in developing persuasive sell-in materials and category management arguments for relevant grocery retail customers.
• Вы plan and coordinate POS activities: display promotions, secondary placements, and in-store activations (e.g., competitions).
• Вы analyze market data (Nielsen, GfK, internal sell-out data) and derive concrete measures from it.
• Вы develop strong trade marketing materials (e.g., sales folders, presentations, wobblers) in close collaboration with Brand, Design, and Sales.
• Вы organize and standardize our presence at trade fairs and tastings in supermarkets.
• Вы monitor competitors and shelf developments and proactively contribute ideas that increase our visibility and impact at the POS.
• Вы are the link between Marketing, KAM, and Field Force, with the goal of tailoring effective activities to customer needs.

Требования

• You have 4+ years of professional experience in trade marketing or category management at an FMCG brand or in a grocery retail environment.
• You have already independently developed and implemented trade marketing concepts. Display promotions, special placements, and creative materials are familiar territory for you.
• You have a network of relevant trade marketing materials manufacturers and know the production processes, from design briefing to shipping.
• You can read and interpret Nielsen data and internal data and translate them into persuasive stories for retailers.
• You think entrepreneurially and get things done – you don't wait for someone to prepare a template for you.
• You are organized, reliable, and able to keep track of multiple projects running in parallel.
• You enjoy working cross-functionally and can mediate between Sales, Marketing, and external partners.
• You live in Berlin and can regularly be in the office (at least 50% of your weekly working time).
• You speak German at a native level and have very good English.

Условия

It is absolutely essential that the food system changes for the better. Your role directly helps make it healthier and more sustainable. Impact from day one: You build Trade Marketing at vly – you won't be taking over a ready-made structure, but will have real ownership. A genuine startup team spirit: A creative and motivated team that sticks together – including regular vly Day and offsite events. Team lunch: Our highlight – freshly cooked lunch every day by our own vly chef! Mobility and company fitness: A subsidy for both the BVG / Deutschland-Ticket and your USC membership. Modern equipment and coaching: We provide Mac/Windows equipment and offer individual coaching opportunities. FoodTech community: Be part of a growing movement, with exciting events and networking opportunities. vly flat rate: Enjoy as much vly as you want!