Technical Sales Representative

Ruhlamat Group; Frankfurt; On-site; EUR 60,000 - 90,000; Full time

Job summary

Ruhlamat Group is seeking a dedicated Business Development professional to expand in Germany. You will own the full sales cycle, identify opportunities, and drive revenue growth across the automotive, new energy, medical devices, and advanced manufacturing sectors.

Based in Germany, the role requires building long-term client relationships, presenting solutions, and collaborating with engineering and product teams to ensure successful project delivery. Travel may be required.

Qualifications

• Bachelor's degree or higher in Mechanical/Electrical/Mechatronics/Automation or related field.
• Minimum 3 years in technical sales, BD, or customer-facing roles in industrial automation.

Responsibilities

• Develop new clients in the German industrial automation market and maintain existing accounts.
• Own the full sales cycle from opportunity to contract signing.
• Coordinate with engineering, project, and product teams for solution delivery.
• Prepare cost estimates, proposals and commercial negotiations.
• Maintain CRM data and provide regular market feedback and reports.

Skills

Technical sales

Client relationships

CRM proficiency

English fluency

Negotiation skills

Travel willingness

Education

Bachelor's degree in Engineering

Tools

CRM systems

Office software

Job description

The Ruhlamat Group is a globally leading one-stop smart manufacturing solution provider, offering integrated automation and digitalization solutions to manufacturing clients worldwide.

Founded in Germany in 1991, Ruhlamat established a branch in Suzhou, China, in 1998. After more than 20 years of dedicated development, it has gradually evolved into the Ruhlamat Group, comprising six major branches in India, Romania, the Czech Republic, Mexico, and China.

As a one-stop smart manufacturing solution provider, the ruhlamat Group has subsidiaries and branches in Mexico, the Czech Republic, Romania, India, Malaysia, as well as Suzhou, Hefei, Changzhou, Tianjin, and Wuhan, with a total of 7 production bases and 3 sales & service centers. Its business scope covers automation solutions, digitalization solutions, and standard products. Integrating process development, design, assembly, testing, sales, and service into a seamless workflow, the group provides end-to-end services to clients in traditional automotive parts, new energy vehicle components, hydrogen energy, medical, consumer electronics, home appliances, and other industrial sectors.

About the Role

Take charge of existing customer retention and new client acquisition for non-standard automation equipment across the German market. Drive the company’s German market expansion strategy, implement full-cycle sales initiatives, and deliver regional revenue and business growth. Target customers include manufacturers, OEMs, Tier 1 suppliers, and industrial clients in sectors such as automotive, new energy, medical devices, consumer or other advanced manufacturing industries.

Responsibilities

Business Development & Project Acquisition

• Proactively develop new clients in the German industrial automation market and maintain relationships with existing accounts.
• Identify and evaluate project opportunities, assess alignment between customer needs and company capabilities, and assist with preliminary client evaluation and basic cooperation documentation.
• Track potential projects end-to-end, conduct opportunity and competitive analysis, and coordinate internal resources for pre-sales preparation.
• Support solution introduction, basic cost estimation, quotation, and commercial negotiations to facilitate contract signing.
• Assist in payment follow-up and project handover after contract finalization.
• Serve as the main point of contact for German customers, respond to inquiries in a timely manner, and promote repeat business.
• Conduct product demonstrations, technical discussions, solution presentations, and assist in proposal development.
• Organize client meetings and project follow-ups, prepare meeting minutes, and project status records.
• Own the entire sales cycle—from opportunity identification, needs analysis, and solution design to contract signing—ensuring efficient conversion and achievement of annual sales targets and strategic account growth KPIs.
• Maintain customer and pipeline data in CRM to ensure accurate and up-to-date records.
• Collect German market trends, competitor information, and customer feedback, and provide regular internal reports.
• Collaborate with engineering, project, and product teams to ensure efficient project execution and solution improvement.
• Support the implementation of regional sales strategies and market expansion plans.

Qualifications

• Bachelor’s degree or higher in Mechanical Engineering, Electrical Engineering, Mechatronics, Automation, or a related technical field.
• Minimum 3 years of relevant experience in technical sales, business development or customer-facing positions in the industrial automation & non-standard automation equipment sector.

Required Skills

• Basic technical understanding of automation equipment and applications; familiarity with custom automation lines or systems is preferred.
• Excellent business communication, presentation, and negotiation skills; able to independently develop and maintain client relationships.
• Experience with overseas customers or German market exposure is highly preferred.
• Fluent in written and spoken English (working language)
• Proficient in CRM systems and office software for sales management and reporting.
• Self-motivated, proactive, results-oriented, with strong execution and teamwork skills.
• Strong analytical, decision-making, and execution capabilities.
• Willing to travel as needed for customer visits and market development.