Teamlead Influencer Marketing (f/m/d)

Kess Berlin GmbH; Berlin; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

30 days vacation

Workation in EU

Flexible hours

Employee events

Company benefits

Bike leasing

Mental health program

Language learning access

Job summary

Kess Berlin GmbH is seeking a Teamlead Influencer Marketing to lead a seven-person team and shape our influencer strategy in a fast-growing consumer brand environment.

You will manage campaigns, budgets, and partnerships while driving measurable growth through data-driven decisions and scalable processes. German and English fluency are essential for cross-functional collaboration and creator negotiations.

Qualifications

• 4–5+ years in influencer marketing (ideally at a fast-growing D2C brand).
• Experience leading a team with clear structures and feedback.
• Strong understanding of performance-driven influencer campaigns and KPIs.
• Excellent Excel skills and ability to work with large datasets.
• Familiarity with influencer marketing tools and analytics platforms.

Responsibilities

• Lead and develop a team of seven (3 FTE + 4 interns).
• Strategize and manage influencer marketing budgets and campaigns.
• Expand and maintain a network of creators, agencies, and partners.
• Negotiate favorable terms with creators and agencies.
• Analyze campaigns using KPIs (revenue, ROAS, CAC, ROI) and optimize.
• Standardize and automate workflows; collaborate with cross-functional teams.

Skills

Influencer marketing

Team leadership

Budget management

Data analysis

German & English proficiency

Tools

Airtable

Kolsquare

Linkster

Job description

What you can expect As Teamlead Influencer Marketing (f/m/d) at Kess Berlin, you will take strategic and operational responsibility for our influencer marketing activities and continuously develop this important growth channel. You will lead a team of seven, consisting of three full-time employees and four interns, and ensure that our influencer collaborations not only perfectly align with our brand but also make a measurable contribution to our company’s success. You will combine a strong sense for creators, trends, and authentic storytelling with excellent analytical skills. You will challenge existing structures, develop efficient processes, and lay the foundation for scaling our influencer marketing activities sustainably and profitably.

Your responsibilities include:

• Team Leadership & Development: Professional and disciplinary leadership, coaching, and development of our influencer marketing team, consisting of three full-time employees and four interns.
• Strategy & Budget Management: Further development of our influencer marketing strategy and responsibility for planning, managing, and optimizing our campaigns and budgets. You will always keep brand awareness, customer acquisition, and profitable revenue growth in mind.
• Creator Relationship Management: Expanding and maintaining a strong network of relevant influencers, content creators, talent management companies, and agencies. You will identify opportunities for long-term partnerships and further develop existing collaborations.
• Negotiation Skills: Demonstrating confidence and professionalism in negotiations with creators, talent management companies, and agencies. You know how to negotiate convincing and commercially attractive terms.
• Performance & Analytics: Continuously analyzing and evaluating our influencer collaborations based on relevant KPIs such as revenue, ROAS, CAC, and ROI. You will identify optimization opportunities and derive data-driven recommendations for action.
• Process Optimization & Scaling: Analyzing, standardizing, and automating existing workflows. You have a strong drive to transform manual tasks into automated workflows (with the help of AI).
• Cross-functional Collaboration: Working closely with our Performance Marketing, Social Media, Creative, and E-Commerce teams to fully integrate influencer marketing into our overall marketing and growth strategy.

What we expect from you

Must-haves

• At least 4–5 years of professional experience in influencer marketing, ideally at a fast-growing D2C brand in the beauty, lifestyle, or fashion industry.
• Experience in the professional and disciplinary leadership and development of employees, as well as the ability to successfully manage a team through clear structures, priorities, and constructive feedback.
• Solid understanding of performance-driven influencer marketing and experience in managing collaborations based on commercial KPIs.
• Strong analytical skills and excellent Excel knowledge, particularly in working with large datasets, performance analyses, and reporting.
• Proficiency in common influencer marketing and analytics tools, as well as experience in data-driven campaign management and reporting.
• Experience in optimizing and standardizing operational processes, along with a good understanding of how to make workflows more efficient and scalable.
• Strong commercial mindset and the ability to make strategic decisions based on data, insights, and market potential.
• High level of initiative, strong organizational skills, and a hands‑on mentality. You can maintain an overview even when managing numerous collaborations and projects simultaneously.
• Strong communication and negotiation skills, as well as a good sense for brand fit, creator selection, and long-term partnerships.
• Very good written and spoken German and English skills.

Nice-to-haves

• Experience in building and scaling operations and/or internationalization.
• Experience with tools such as Airtable, Kolsquare, Linkster, or comparable platforms for creator research, campaign management, and performance analysis.
• Experience with paid partnerships, partnership ads, and the integration of influencer content into performance marketing campaigns.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS Central location & subsidy for a Job Ticket or Germany Ticket
• Bike leasing
• Mental health program & company pension scheme
• “GoFluent” language learning platform as well as Lunch & Learn sessions

We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.

As Europe's number one in ticketing and live entertainment and number two worldwide, we are active in over 25 countries. Among other things, we develop software and e-commerce platforms that form the basis for the commercial success of many event organisers and artists. At the same time, we provide millions of fans around the world with unforgettable experiences. In the ticketing segment, our e-commerce and tech teams bring decades of experience, technical expertise and comprehensive know-how in software development, data science, product management and quality assurance, as well as agile working methods.

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS Central location & subsidy for a Job Ticket or Germany Ticket
• Bike leasing
• Mental health program & company pension scheme
• “GoFluent” language learning platform as well as Lunch & Learn sessions