Senior Marketing & Business Analyst - E-Commerce (m/f/d)

CTS EVENTIM AG & Co. KGaA; Hamburg; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

30 days vacation

15 days unpaid leave

Workation 25 EU days

Flexible working hours

Sofa Concerts and events

Ticket discounts

KESS corporate benefits

Job Ticket / Germany Ticket subsidy

Bike leasing

Mental health program

Company pension scheme

GoFluent language platform

Lunch & Learn sessions

Job summary

CTS EVENTIM AG & Co. KGaA seeks a Marketing Intelligence professional to lead analytics initiatives across ecommerce and marketing channels. You will build dashboards, define KPIs, and collaborate with MarTech, BI and business units to drive data-driven decisions and improved investments.

You will analyse sales, revenue and customer behaviour, develop forecasts, and refine tracking to ensure data quality. German language is a strong plus; English is required.

Qualifications

• Several years of experience in marketing or business analytics in fast-moving ecommerce.
• Strong commercial understanding of ecommerce revenue drivers and profitability.
• Practical understanding of digital marketing channels including search, social, display, affiliates and CRM.
• Proven knowledge of Marketing Mix Modelling and attribution with practical experience.
• Experience driving larger analytical projects with business and technical stakeholders.
• Structured, analytical approach with numerical judgement and actionable recommendations.
• Fluent English; German language skills are a strong advantage.

Responsibilities

• Design dashboards and reports; define KPIs with specialist departments.
• Support business planning, forecasts and commercial assumptions analysis.
• Analyze sales, revenue, profitability and customer behaviour across markets and channels.
• Adapt tracking requirements with BI and technical teams; assess data quality.
• Advance Marketing Mix Modelling and attribution; translate findings into investment recommendations.
• Take ownership of cross-functional data projects with MarTech, BI and tech teams.
• Collaborate with E-commerce, EVENTIM BI, Product and Controlling; communicate findings to stakeholders.
• Identify business opportunities; turn insights into actions and measure impact.
• Extend analytics services to onsite/app analysis, journey analysis and A/B tests.

Skills

Marketing analytics

Marketing mix modelling

Attribution

SQL

Excel

Python or R

English proficiency

German language

Stakeholder management

Data-driven decision making

Tools

Python

R

SQL

Job description

What to expect:

• Reporting: Design dashboards and reports; define meaningful KPIs in close coordination with specialist departments. Identify missing information and work with our MarTech & Data teams to address these needs.
• Business planning: Support Marketing managers in developing business cases, forecasts and business plans. Assess and challenge commercial assumptions and explain deviations between planned and actual performance.
• Business and marketing analysis: Independently analyse sales, revenue, profitability and customer behaviour across markets and marketing channels. Explain performance drivers and recommend actions to improve marketing investment, conversion and repeat purchasing.
• Marketing tracking: Adapt tracking requirements to business needs in collaboration with Business Intelligence and technical teams. Assess data quality and limitations when interpreting results.
• Attribution and Marketing Mix Modelling: Further develop the assessment of marketing channels’ contribution to business results, using attribution and Marketing Mix Modelling. Evaluate measurement approaches and translate findings into investment recommendations, accounting for changing data availability and the interaction between channels.
• Data projects: Take analytical ownership of larger, cross-functional data projects, from defining business requirements to validating results, in collaboration with MarTech, Business Intelligence and technical teams.
• Collaboration and stakeholder management: Work closely with E-commerce, EVENTIM Business Intelligence, Product and Controlling. Represent Marketing Intelligence to international EVENTIM companies and partners, communicate findings clearly and advise stakeholders on decisions.
• Data-driven decision-making: Proactively identify business opportunities, challenge assumptions constructively and help stakeholders turn insights into actions and evaluate their impact.
• Further development: Extend the analytics service in response to business needs and relevant developments, including onsite & app analysis, customer journey analysis and A/B testing.

What you’ll need:

• Several years of relevant experience in marketing or business analytics , ideally within fast-moving e-commerce companies.
• Strong commercial understanding of e-commerce , including revenue drivers, marketing costs and profitability.
• Practical understanding of digital marketing channels , including search, social, display, affiliates and CRM, and their role in customer acquisition and retention.
• Strong knowledge of Marketing Mix Modelling and attribution , with practical experience applying or evaluating these approaches to assess marketing effectiveness.
• Experience independently driving larger analytical or data projects in collaboration with business and technical stakeholders.
• A structured and analytical approach , with strong numerical judgement and the ability to derive practical recommendations from complex business questions.
• Proficiency in analytical and reporting tools , particularly Excel and SQL; experience with Python or R is an advantage.
• Good understanding of tracking data and data sources , with the ability to assess data quality and determine whether conclusions are sufficiently supported.
• Very good communication and stakeholder management skills , with the confidence to explain findings, challenge assumptions and advise senior stakeholders.
• A self-driven, accurate and pragmatic way of working , with a strong sense of ownership and the ability to prioritise based on business relevance.
• Strong interest in current developments in marketing, e-commerce and analytics.
• Professional working proficiency in English ; fluency in German is a strong advantage.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS
• Central location & subsidy for a Job Ticket or Germany Ticket
• Bike leasing
• Mental health program & company pension scheme
• "GoFluent" language learning platform as well as Lunch & Learn sessions

We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.