(Senior) CRM Automation Manager (m/f/d)

Eventim Media House GmbH; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

30 days vacation

EU workation 25 days

Flexible working hours

Sofa Concerts and employee events

Ticket discounts

Corporate benefits

GoFluent language program

Lunch & Learn sessions

Job summary

Eventim Media House GmbH in Berlin or Hamburg seeks a CRM Automation Manager to scale automated, multi‑channel customer engagement using Braze. You will design revenue‑driving CRM use cases across email, app push, web push and other direct channels, turning data insights into personalized interactions at scale.

You will implement campaigns, define target groups, optimize channel mix, measure results, and drive test‑and‑learn improvements.

Qualifications

• Experience delivering automated CRM with measurable business impact in international settings (3–5 years).
• Familiarity with Braze or comparable platforms and data-driven campaigns.
• Analytical, KPI‑driven mindset with strong numbers orientation.

Responsibilities

• Develop communication initiatives around thematic shifts to maximize commercials and content performance.
• Define target groups and optimal channel mix; move from manual to automated, personalized communications.
• Measure, analyze and optimize campaigns; apply test‑and‑learn to drive innovation.
• Collaborate across markets to translate local needs into scalable, international strategies.

Skills

CRM automation

Retention marketing

Analytics

KPI-driven

Independent work

Tools

Braze

Bloomreach

Emarsys

AI agents

Job description

We are looking for a CRM Automation Manager to help us scale automated, multi-channel customer engagement across our markets. Our team’s mission is to reach and engage fans and event enthusiasts across all kinds of live entertainment moments. Usingour Platform Brazeas our core platform, you will build revenue-driving CRM use cases across email, app push, web push and other direct channels. This is a hands‑on role for someone with proven experience in automated CRM or retention marketing - someone who enjoys combining customer insights, data-driven thinking and a passion for events to create relevant, personalized customer interactions at scale.

We offer this position in Berlin or Hamburg.

Your challenge:

You develop communicaion initiatives around changing thematic focuses in order to achieve the best possible results in terms of commercials and content, such as learning about cussomer’s preferences to never miss an on-sale, enabling discovery for on-stock event You operationally implement activities, incl. defining target groups and optimal channel mix. You levearage your automation skills to support the move from manual campaigning to automated, personalized and trigger-based communications - and help shape best practices for Braze usage. You measure the success of your activities, analyze results, and continuously optimize them. With your test-and-learn mindset, you identify new potential, drive innovation, and take our marketing activities to the next level. Bonus point:You think local and act global - translating local user needs into scalable, international customer interaction strategies and collaborating with colleagues across different markets.

What you'll need:

• You have delivered tangible business impact through automated CRM, e.g. increased repeat purchase, reactivation, engagement, conversion, revenue or customer lifetime value in an international environment (3-5 years experience).
• Experience with Braze is a plus, but experience with comparable modern customer engagement platforms (such as Bloomreach, Emarsys or others) is equally relevant.
• Experience with AI agents is a plus.
• An analytical, KPI-driven way of working with a strong affinity for numbers.
• A solution-oriented and pragmatic approach, high initiative, and the ability to work independently, in an organized and reliable manner.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS Central location & subsidy for a Job Ticket or Germany Ticket Bike leasing
• Mental health program & company pension scheme "GoFluent" language learning platform as well as Lunch & Learn sessions

We value diversity and treat all applications equally - regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.

As Europe's number one in ticketing and live entertainment and number two worldwide, we are active in over 25 countries. Among other things, we develop software and e-commerce platforms that form the basis for the commercial success of many event organisers and artists. At the same time, we provide millions of fans around the world with unforgettable experiences. In the ticketing segment, our e-commerce and tech teams bring decades of experience, technical expertise and comprehensive know-how in software development, data science, product management and quality assurance, as well as agile working methods.

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases
• Corporate benefits and discounts at KESS Central location & subsidy for a Job Ticket or Germany Ticket Bike leasing
• Mental health program & company pension scheme "GoFluent" language learning platform as well as Lunch & Learn sessions