Team Lead, Education (m/f/d)

Chaos Group; Karlsruhe; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Chaos Group in Germany is seeking a Team Lead, Education Sales to own the end-to-end go-to-market strategy for the Education segment, covering both University and Student markets.

You will drive new institution and student customer acquisition, grow ARR, and reduce churn while coaching the team and remaining actively involved in high-priority deals. The role partners with Ecommerce, RevOps, Marketing and Product to optimize campaigns, pricing, and the online funnel.

Qualifications

• 5+ years in SaaS or tech sales with team leadership.
• Direct territory ownership from pipeline to revenue.
• Experience with low-touch, digital or ecommerce journeys.
• EdTech or related vertical experience is a plus.

Responsibilities

• Lead and develop Education sales team; coach and close deals.
• Own outbound motion to acquire institutions and students.
• Grow ARR and reduce churn in existing base.
• Own University ARR and pipeline with relationship-led sales.
• Own Student ARR and seat growth with digital funnel.
• Forecast and report Education pipeline accurately.
• Collaborate with RevOps, Marketing, Product, Ecommerce on campaigns.

Skills

SaaS sales

Team leadership

Direct sales

Digital sales

German & English

Job description

This position is based in Germany with hybrid or remote working options. Applicants must hold a valid work/residence permit for the respective location.

Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life.

For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.

Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.

Role Overview

The Team Lead, Education Sales leads the Education sales team and owns the end-to-end go-to-market strategy for the Education segment, covering both University and Student markets. The role is responsible for driving new institution and student customer acquisition, growing ARR within the existing base, and reducing churn across both segments. The University segment operates through direct, relationship-led sales to institutions, while the Student segment runs as a low-touch, digital-first purchase journey, requiring close partnership with the Ecommerce team to optimise the online funnel, conversion rates, and pricing experience. Reporting to the Sr. Director GTM Strategy & Transformation, this role requires a commercially driven sales leader with a hands‑on approach, a track record of owning segment revenue end-to-end, and the ability to coach and develop a team while remaining personally active in deals. The role operates with a high degree of autonomy and suits someone who wants to build and scale a team rather than maintain one.

Main Responsibilities

• Lead and develop the Education sales team, setting clear individual performance expectations, coaching from the front, and stepping into deals directly where needed to support pipeline and attainment targets.


• Own and scale a proactive, discovery-led outbound motion to win new institution and student customers, continuously refining outreach cadence and qualification criteria.


• Drive expansion and retention within the existing student and institution customer base, identifying and executing initiatives that grow ARR and reduce churn.


• Own ARR and pipeline growth within the University segment through relationship‑led, direct sales to institutions, tracking key performance metrics and diagnosing and correcting underperformance.


• Own ARR and seat growth within the Student segment, which runs as a low‑touch, digital‑first purchase journey rather than a traditional sales motion; partner with the Ecommerce team to continuously optimise the online funnel, conversion rates, and pricing experience.


• Own accurate pipeline forecasting and attainment reporting for the Education business, providing reliable visibility into performance for sales reviews and senior leadership.


• Partner with RevOps, Marketing, Product, and Ecommerce to ensure Education‑specific campaigns, content, and product feedback are prioritised and executed effectively.

Required Experience

• At least 5 years of sales experience within a SaaS or technology environment, including demonstrated experience leading a sales team with direct accountability for team performance and revenue outcomes.


• Proven track record of owning a direct sales territory or segment end-to-end, from pipeline generation through closed, retained revenue.


• Experience managing and influencing a low‑touch, digital or ecommerce‑led purchase journey (funnel, conversion, pricing) is a strong advantage.


• Previous experience in Architecture, Education, EdTech, or a related vertical is an advantage, but not required.

Required Skills

• Takes full ownership of commercial outcomes: builds pipeline, closes deals, and drives team performance without waiting to be directed.


• Leads by example in the field: comfortable coaching team members through live deals and personally engaging in high‑priority opportunities where it makes a difference.


• Translates ARR and revenue data into clear, defensible strategy, is able to identify where performance is off track, diagnose the root cause, and act on it.


• Communicates with credibility at senior level: presents team results, forecasts, and strategic needs clearly to VP-level and cross‑functional stakeholders.


• Able to build effective working relationships and collaborate cross‑functionally across Ecommerce, RevOps, and Marketing: driving digital funnel and conversion improvements for the Student segment without direct authority.


• Operates effectively with high autonomy in a fast‑moving environment: sets own priorities, creates momentum without close direction, and holds a consistently high personal bar for execution and results.


• Familiarity with MEDDICC or a similar sales qualification framework is an advantage.


• Proficient in German and English (C1/C2 level).

We welcome people who value teamwork, stick to their commitments and are curious to explore new ways for achieving mastery.

Only shortlisted candidates will be contacted.

Confidentiality of all applications is assured.