SVP Marketing (f/m/x)

AUTO1 Group; Berlin; Vor Ort; EUR 180.000 - 300.000; Vollzeit

Zusammenfassung

AUTO1 Group in Berlin is seeking a senior marketing executive to lead an international organization of about 150 FTE and manage over €200M in annual marketing investment. Reporting to the Group CEO, you will shape strategy, performance, and the evolution of a data-driven, AI-native marketing function across Europe.

You will build a high-impact leadership bench, drive brand and performance integration, and partner with Product, Technology, Finance and Sales to monetize growth.

Qualifikationen

• Proven experience leading Marketing as VP Marketing, SVP Marketing, CMO or equivalent – not a first executive leadership role.
• Leadership of an international marketing organization of 100+ FTE and €100M+ annual budgets with direct accountability for commercial outcomes.
• Track record of building and scaling marketing organizations in high-growth technology companies, digital businesses or scale-ups.
• Deep expertise across both brand and performance marketing, with a highly commercial and data-driven mindset.
• Strong understanding of AI, automation, experimentation and modern marketing technology as core drivers of marketing effectiveness.
• An operator at heart: reviews marketing performance personally, stays close to the numbers and moves between strategy and execution.
• Leadership style that combines high standards, accountability and talent development.

Aufgaben

• Lead and continuously evolve an international marketing organization of approximately 150 FTE across multiple European markets.
• Own an annual marketing budget of more than €200M with direct accountability for growth, efficiency, profitability and commercial outcomes.
• Define and execute an integrated marketing strategy that combines long-term brand building with best-in-class performance marketing.
• Build an AI-native marketing organization by embedding AI, automation, experimentation and modern data infrastructure into everyday marketing operations.
• Establish a culture of ownership, speed, accountability and continuous improvement across all marketing functions.
• Develop senior leaders, raise organizational capability and build a world-class leadership bench.
• Drive rigorous performance management through commercial metrics, experimentation and operational excellence.
• Partner closely with Product, Technology, Finance and Sales to align marketing with overall business strategy.
• Act as a trusted strategic partner to the Group CEO and executive leadership team.

Kenntnisse

Executive marketing leadership

International marketing leadership

Brand and performance marketing

Data-driven analytics

AI and marketing tech

Jobbeschreibung

Build Europe's Leading AI‑Native Marketing Organization

We’re looking for an exceptional marketing executive to lead one of Europe's largest and most performance‑driven marketing organizations. Reporting directly to the Group CEO, you’ll own the strategy, performance and evolution of an international marketing organization of approximately 150 FTE with an annual marketing investment exceeding €200M. This is not a role for someone looking to make their first executive step; it is for a proven builder who has already led large marketing organizations in high‑growth technology businesses or scale‑ups, combines strategic thinking with operational excellence, and still enjoys staying close to the business. Our ambition is clear: build the European benchmark for modern marketing – a function where brand and performance reinforce each other, AI and automation are part of daily operations rather than side projects, decisions are driven by data, and every marketing investment is accountable for measurable commercial impact. You’ll work closely with Product, Technology, Finance and Sales leadership to shape the company’s next phase of international growth.

Job Description

• Lead and continuously evolve an international marketing organization of approximately 150 FTE across multiple European markets
• Own an annual marketing budget of more than €200M with direct accountability for growth, efficiency, profitability and commercial outcomes
• Define and execute an integrated marketing strategy that combines long‑term brand building with best‑in‑class performance marketing
• Build an AI‑native marketing organization by embedding AI, automation, experimentation and modern data infrastructure into everyday marketing operations
• Establish a culture of ownership, speed, accountability and continuous improvement across all marketing functions
• Develop senior leaders, raise organizational capability and build a world‑class leadership bench
• Drive rigorous performance management through commercial metrics, experimentation and operational excellence
• Partner closely with Product, Technology, Finance and Sales to align marketing with overall business strategy
• Act as a trusted strategic partner to the Group CEO and executive leadership team

Qualifications

• Proven experience leading Marketing as VP Marketing, SVP Marketing, CMO or equivalent – this is not a first executive leadership role
• Leadership of an international marketing organization of 100+ FTE and ownership of €100M+ annual marketing budgets, with direct accountability for commercial outcomes
• Track record of building and scaling marketing organizations in high‑growth technology companies, digital businesses or scale‑ups
• Deep expertise across both brand and performance marketing, combined with a highly commercial and data‑driven mindset
• Strong understanding of AI, automation, experimentation and modern marketing technology as core drivers of marketing effectiveness
• An operator at heart: someone who enjoys solving critical business problems firsthand, regularly reviews marketing performance personally, stays close to the numbers, challenges assumptions, and is comfortable moving between executive strategy and operational execution. This is not a role for leaders who primarily manage through layers of delegation
• A leadership style that combines high standards, accountability and talent development to build exceptional teams

Additional Information

This role is likely a fit if you…

• Already operate as a VP, SVP or CMO in a high‑growth environment
• Enjoy building organizations as much as leading them
• Naturally stay close to the business, know your KPIs and use data to drive decisions
• Believe exceptional marketing combines strong brand building with rigorous commercial accountability
• Want to build one of Europe's leading AI‑native marketing organizations

Why join us?

This is one of the most impactful marketing leadership roles in Europe. You’ll lead an organization of ~150 marketing professionals, manage more than €200M in annual marketing investment, and report directly to the Group CEO. More importantly, you’ll have the mandate to build the benchmark for modern marketing: a function where brand, performance, AI and operational excellence work as one to drive measurable business growth. If you’re motivated by building, scaling and setting new standards, not maintaining the status quo, you’ll find both the challenge and the freedom to do it here.

Contact

Simon Werkhausen

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non‑merit factor.