Head of Digital Demand Generation (m/f/d)

A1 Digital; München; Hybrid; EUR 90.000 - 135.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Autonomous working conditions

Modern office with good transport

Learning opportunities

Team events and trainings

Zusammenfassung

A1 Digital is seeking a seasoned Head of Digital Demand Generation to drive growth across Cloud, Cybersecurity, AI, IoT and Connectivity. You will shape data-driven demand programs, own inbound/outbound lead generation, and orchestrate performance across paid media, SEO, website and marketing automation.

You will lead a small team, partner with Sales, Product and Agencies, and present insights to senior and C-level stakeholders.

Qualifikationen

• 8+ years of experience in B2B marketing, demand generation, growth or digital marketing.
• Proven success creating lead generation programs for cloud, MSP, IT services, SaaS or software.
• Experience leading small to medium-sized marketing teams in an international environment.
• Strong agency and partner management experience.

Aufgaben

• Develop and execute a data-driven digital demand generation strategy aligned with revenue targets.
• Build scalable inbound and outbound lead generation programs across digital channels.
• Own digital performance across paid media, SEO, website, content syndication, ABM and marketing automation.
• Oversee website strategy, user experience, conversion architecture and agency execution.
• Lead, coach and develop a small team of digital marketing specialists.
• Present performance, insights and recommendations to senior and C-level stakeholders.

Kenntnisse

B2B marketing

Demand generation

Growth marketing

Digital marketing

Lead generation

Team leadership

Agency management

Analytics

Executive communication

AI in marketing

Tools

Marketing automation

CRM systems

SEO

Paid media platforms

Jobbeschreibung

A1 Digital is a trusted European partner for digital infrastructure and solutions, specializing in Cloud, Connectivity, IoT, Network, and Cybersecurity, with the goal of leading businesses to a sovereign digital future together.

A1 Digital currently supports more than 500 companies in their digital transformation. Our experts at our locations in Vienna, Munich, Lausanne and Madrid are already working with the technologies of tomorrow today. This is a path we can only take together – join in!

Reports to: Director Marketing and Customer Experience

We are looking for an experienced, hands-on Head of Digital Demand Generation to lead our digital growth engine across Cloud, Cybersecurity, AI, IoT and Connectivity.

This leadership role is ideal for a marketer with a proven track record in building and scaling B2B demand generation programs for a cloud provider, managed service provider, SaaS, software or IT services company.

You combine data-driven marketing expertise with business acumen, understand complex technology buying journeys, and know how AI, automation and personalization are transforming B2B marketing.

Key responsibilities:

Demand Generation & Pipeline Creation

• Develop and execute a data-driven digital demand generation strategy aligned with revenue targets.
• Build scalable inbound and outbound lead generation programs across digital channels.
• Optimize acquisition, conversion, nurturing and marketing-attributed pipeline.
• Own digital performance across paid media, SEO, website, content syndication, ABM and marketing automation.
• Oversee website strategy, user experience, conversion architecture and agency execution.
• Ensure effective lead scoring, segmentation, campaign analytics and reporting.
• Evaluate and implement AI and Agentic AI capabilities across online marketing processes.
• Use AI to improve personalization, targeting, content creation, nurturing and engagement.

Leadership & Stakeholder Management

• Lead, coach and develop a small team of digital marketing specialists.
• Partner with Sales, Product, Management, agencies and technology vendors.
• Present performance, insights and recommendations to senior and C-level stakeholders.

Performance & Analytics

• Define and manage KPIs for traffic, engagement, MQLs, SQLs, opportunities and pipeline contribution.
• Drive experimentation, testing, optimization and continuous improvement.
• Manage budgets and allocate marketing investments effectively.

Required Skills and Qualifications:

Experience

• 8+ years of experience in B2B marketing, demand generation, growth or digital marketing.
• Proven success creating lead generation programs for cloud, MSP, IT services, SaaS or software companies.
• Experience leading small to medium-sized marketing teams in an international environment.
• Strong agency and partner management experience.

Knowledge & Skills

• Deep expertise in digital demand generation, performance marketing and data-driven funnel optimization.
• Hands‑on experience with paid media, marketing automation, lead nurturing, CRM/data-driven marketing, website optimization and ABM.
• Strong understanding of Cloud, AI, IoT, Network, Cybersecurity or adjacent technology domains.
• Solid understanding of Generative AI and Agentic AI concepts and their application in modern marketing.
• Excellent analytical and commercial mindset, with the ability to apply KPIs and AI where they create business value.

Leadership & Communication

• Experienced in working with executive stakeholders and C-level audiences.
• Able to influence across Sales, Product, Technology and Marketing.
• Strong project and stakeholder management skills.
• Entrepreneurial mindset with a hands‑on attitude.

Languages

• Fluent German and English; French, Italian and/or Spanish are a strong plus.

What we offer:

• Flexible working hours, mobile working
• Autonomous working conditions with a lot of freedom to create
• Modern working atmosphere and centrally located office with great public transport connection
• Constant learning with many possibilities and offers
• Team events as well as trainings and further education

There are many possibilities to develop in our company! Seize the chance, evolve and use the possibility to make your career! We are looking forward to your application!

We at A1 Digital International GmbH & Co KG are convinced that women with their ideas and way to work are indispensable for the success of our company and culture. We are therefore pleased that the interest of women in the advertised position and especially invite women to apply.