Strategic Head of Field Sales (w/m/d)

Berner Omnichannel Trading Holding SE; Garnberg; On-site; EUR 90,000 - 170,000; Full time

Benefits offered by this job

Permanent contract

Mobile work partially possible

Canteen/food options

Bike leasing

Company pension scheme

Training and development opportunities

Job summary

Berner Omnichannel Trading Holding SE sucht eine erfahrene Führungskraft für Field Sales, die globale Standards definiert, Strukturen etabliert und das Vertriebsteam über Tochtergesellschaften hinweg koordiniert.

Sie bringen starke Führungsqualitäten, Verhandlungsgeschick und Erfahrung in der Gestaltung von Vertriebsstrategien mit. Die Rolle bietet mobiles Arbeiten, permanente Anstellung und Entwicklungsmöglichkeiten im Konzern.

Qualifications

• Universitätsabschluss in Betriebswirtschaft, Vertriebsstrategie oder vergleichbar.
• Gelebte B2B-Verkaufserfahrung, idealerweise global/regionale Verantwortung.
• Erprobt in der Entwicklung von Vertriebsstrategien und Leistungsrahmen.

Responsibilities

• Führungsrahmen und Standards für Field Sales entwickeln und kommunizieren.
• Globale Standards für Kundenbesuche, Verhandlung und Visit Reporting erstellen.
• Zusammenarbeit mit HR zu Rollenprofilen, Schulungen und Karrierepfaden.
• KPIs gemeinsam mit Controlling regelmäßig prüfen und anpassen.
• Anreizsysteme global gestalten und Sales-Initiativen leiten.

Skills

Sales strategy

Field sales

Leadership

Stakeholder management

Verhandlung

Education

Wirtschaftswissenschaften

Tools

CRM Systeme

Job description

BERNER pushing the limits – for those who dare more

Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.

We are the leading B2B specialist and innovative manufacturer of chemical products. Furthermore, we deliver over 100.000 premium products for repair, care and maintenance to our customers in the mobility, construction and industrial sectors to keep their business winning and running. In addition, with our strong brands BERNER, BTI by BERNER and CCS, we offer industry-leading services that enable our customers to focus on their business and drive it forward.

YOUR TASKS

• Drive the strategic professionalization and harmonization of our field sales organization across all subsidiaries
• Define, formalize, and communicate global standards and frameworks for field sales tasks, such as customer visit preparation, negotiation, objection handling, and visit reporting (e.g. standard operating procedures, trainings)
• Establish leadership frameworks and standards for field sales, including co-drives, performance reviews, and coaching to ensure consistent leadership quality
• Conceptualize and drive strategic productivity improvement initiatives to enhance field sales efficiency (e.g. IT tooling landscape, standard operating procedures, trainings)
• Collaborate with HR to define role profiles, training requirements, and career paths in field sales, supporting long-term talent development
• Collaborate with local Heads of Division/Sales, and support management by developing and regularly reviewing KPIs in cooperation with HR and Controlling
• Create frameworks for customer feedback and sales quality control, in partnership with global inside sales strategists to ensure customer-centric excellence
• Lead and/or contribute to global sales projects and initiatives, working closely with local and global sales teams
• Design and align global sales incentives, in collaboration with local sales and segment/channel managers to drive motivation and performance
• Develop strategic concepts and enablement approaches to empower our 4,500 field sales entrepreneurs across subsidiaries, ensuring they have the frameworks, tools, and strategic direction needed to succeed in the market

YOUR PROFILE

• University degree in Business Administration, Sales Strategy with a commercial focus, or a comparable field
• Proven experience in B2B sales environments, ideally with a global or regional scope
• Strong understanding of the realities and challenges of field sales, ideally gained through hands‑on experience in sales or close collaboration with field sales organizations
• Experience in developing and implementing sales strategies and performance frameworks (e.g. in management consultancy or a strategy department)
• Experience in field sales operations and process optimization
• Strong leadership and interpersonal skills, with the ability to influence and inspire cross-functional teams
• Assertive and confident communicator with strong stakeholder management capabilities
• Excellent negotiation skills in both German and English (business fluent)
• Strong customer focus and interpersonal sensitivity
• Comfortable working in matrix organizations and contributing to global initiatives
• Strategic thinker with hands‑on execution capabilities
• Strong analytical skills and a KPI-driven mindset
• Experience in field sales operations and process optimization
• Collaborative and inclusive leadership style

WHY BERNER?

• permanent contract
• mobile work is partially possible
• structured onboarding
• state-of-the-art workplace
• Künzelsau: canteen with daily, freshly prepared dishes
• Cologne: Pluxee food vouchers (formerly Sodexo)
• allowance for transportation costs
• bike leasing (Jobrad)
• Wellpass with more than 5.000 sport and fitness offers
• company pension scheme and employee purchase with attractive conditions
• many training and development opportunities within our future-oriented company

The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more. Together, we push our own limits and contribute to shape a better tomorrow.