Global Segment Manager – Customer Segments & Strategic Marketing (f/m/d)

Berner Omnichannel Trading Holding SE; Garnberg; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Job bike leasing

Commuting allowance

Wellpass membership & corporate perks

Company pension scheme

Opportunities for further training

Modern workplace

Free beverages and fresh fruit

Company restaurant / meal vouchers

Discounts on products

Job summary

BERNER is seeking a Global Customer Segment Manager – Strategic Marketing (f/m/d) to shape segment strategies for Mobility, Construction, and Industry. You will translate market insights into segment plans, prioritize GTM actions, and enable sales with robust roadmaps.

You bring a university degree, international experience, and leadership in strategy/marketing, with strong German and English communication skills. A dynamic, hands-on mindset is essential for success in this role.

Qualifications

• University degree (Diploma/Master’s) required.
• Several years of strategy, marketing or commercial steering/controlling.
• Experience in an international environment.
• Project management and/or leadership experience in complex orgs.
• Strong network in construction and/or automotive aftermarket industries.
• B2B sales understanding and customer-centric mindset.
• Strong problem-solving in changing environments.
• Excellent analytical, presentation, communication and persuasion skills.
• Team-oriented with ability to drive change in complex organizations.
• Entrepreneurial mindset and hands-on mentality.
• Fluent German and English (written and spoken).

Responsibilities

• Define global strategy for dedicated market segments.
• Enable and drive profitable growth of respective market segments.
• Own omni-channel go-to-market strategy, target groups and value proposition.
• Continuously monitor markets and adjust segment strategy.
• Represent the market segment globally as expert within the matrix organization.
• Act as ambassador for the market segment and salesforce.
• Define and drive growth plans and align initiatives across functions.
• Guide and steer local Segment Experts across Europe.
• Monitor local execution of go-to-market strategies and steer KPIs.
• Ensure consistency between sales budgets, priorities and go-to-market activities.

Skills

Diploma/Master’s degree

Strategy experience

Marketing experience

Commercial steering/controlling

International experience

Project management

Leadership experience

Construction/automotive aftermarket

B2B sales understanding

Customer-centric mindset

Problem-solving

Analytical skills

Presentation skills

Communication and persuasion

Team-oriented

Entrepreneurial mindset

Hands-on mentality

German language

English language

Education

Diploma/Master’s degree

Job description

BERNER pushing the limits – for those who dare more

Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.

For our Group Sales & Marketing function, we are looking for a Global Customer Segment Manager – Strategic Marketing (f/m/d). In this role, you will work as part of our Strategic Marketing and Segment Management team, focusing on customer and market segments across Mobility, Construction and Industry. You will translate market, customer and competitor insights into segment strategies, go-to-market priorities, application roadmaps and sales enablement input.

YOUR TASKS

• Define global strategy for dedicated market segments
• Enable and drive profitable growth of respective market segments
• Own omni-channel go-to-market strategy, target groups and value proposition for assigned market segments
• Continuously monitor markets, adjust segment strategy where required and derive root causes for budget deviations
• Represent the market segment globally as expert within the matrix organization, towards management and cross-functional stakeholders
• Act as ambassador for the market segment, related customer groups and salesforce
• Define and drive growth plans; align growth initiatives across functions and with local counterparts
• Guide and steer local Segment Experts across Europe
• Monitor and support local execution of go-to-market strategies and steer KPIs on financial and strategic progress
• Ensure consistency between sales budgets, strategic priorities and go-to-market activities

YOUR PROFILE

• Successfully completed university studies (Diploma/Master’s degree)
• Several years of experience in strategy, marketing or commercial steering/controlling
• Experience in an international environment
• Several years of project management and/or leadership experience in complex organizational structures
• Sound experience and ideally a network within the construction and/or automotive aftermarket industry
• B2B sales understanding and customer-centric mindset
• Strong problem-solving capabilities in a structurally changing environment
• Very good analytical, presentation, communication and persuasion skills, combined with commitment and flexibility
• Team-oriented personality with the ability to challenge, align and drive change in complex organizations
• Entrepreneurial mindset and hands-on mentality
• Fluent German and English skills, written and spoken

WHY BERNER?

• Job bike leasing (JobRad)
• Commuting allowance
• Wellpass membership & corporate benefits
• Company pension scheme
• Opportunities for further training
• Technically modern equipped workplace
• Free beverages and fresh fruit at the workplace
• Company restaurant in Künzelsau or meal vouchers in Cologne
• Attractive conditions for our products in the BERNER online shop

The BERNER Group is a European trading company serving professionals in the mobility, construction, and industrial sectors. We are the leading B2B specialist and an innovative manufacturer of chemical products. Our purpose is:

“We are pushing the limits of the possible for the shapers of a better tomorrow.”

With our strong brands - BERNER, BTI by BERNER, and CCS - we empower our customers to keep their businesses running successfully.

Join our team and shape the future with us!

The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more. Together, we push our own limits and contribute to shape a better tomorrow.