Staff Digital Media Manager (f/m/d) Programmatic & Social (Revaler Straße 28-31)

WebHosting; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

IONOS in Berlin seeks a Hybrid Full-time Senior Marketing specialist to own programmatic video, CTV and paid social campaigns across brands and markets, shaping channel strategy and driving AI-powered optimization. You will manage budgets, forecast performance, and align campaigns with broader brand goals.

You will collaborate with cross-functional teams in a fast-paced environment, implement testing standards, and drive data-driven decisions to maximise ROI and impact.

Qualifications

• Experience in planning and optimizing programmatic video campaigns.
• Strong understanding of CTV and online video advertising.
• Proven ability to manage paid social campaigns across brands.

Responsibilities

• Own programmatic video, CTV, online video and paid social campaigns across brands and markets, from strategy to optimisation.
• Develop budgets and channel plans with performance forecasts and feed recommendations into the media plan.
• Negotiate and manage deals with streaming publishers and media partners.
• Set standards for tracking, taxonomy and testing in channels and ensure consistency across markets.
• Build and run AI-powered workflows for setup, reporting and day-to-day optimization.

Skills

Programmatic video

CTV advertising

Paid social

AI workflows

Budget planning

Job description

Hybrid Full-time Senior Marketing

Job Description

About IONOS

At IONOS, we don’t just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe’s leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.