Staff Digital Media Manager (f/m/d) Programmatic & Social (Karlsruhe)

WebHosting; Karlsruhe; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

IONOS is seeking a Hybrid Full-time Senior Marketing professional to lead programmatic video, CTV and paid social for our brand campaigns across multiple brands and markets. You will shape channel strategy, planning and optimization with AI-driven workflows, driving performance and efficiency.

The role demands hands-on expertise in programmatic media, budget development, deal negotiation with publishers, and setting rigorous measurement standards across markets to maximize impact.

Qualifications

• Experience with programmatic video, CTV and paid social for brand campaigns across multiple markets.
• Ability to develop budgets and channel plans with forecast-driven recommendations.
• Skilled in negotiating deals with streaming publishers and sales houses.
• Ability to set standards for tracking, taxonomy and testing across markets.
• Experience building AI-powered workflows for setup, reporting and optimization.

Responsibilities

• Own programmatic video, CTV, online video and paid social for brand campaigns across several brands and markets, from strategy to optimization.
• Develop budget and channel planning with performance forecasts and feed recommendations into the media plan.
• Negotiate and manage deals with streaming publishers and sales houses (e.g. PMPs, programmatic guaranteed, direct deals).
• Set standards for tracking, taxonomy and testing in channels and ensure markets follow them.
• Build and run AI-powered workflows for setup, reporting and optimization.

Skills

Programmatic video

CTV

Paid social

Budget planning

Channel planning

Negotiation

AI workflows

Measurement & testing

Job description

Hybrid Full-time Senior Marketing

Job Description

About IONOS

At IONOS, we don’t just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe’s leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.