Digital Media Manager (f/m/d) Programmatic & Social

IONOS EN; Karlsruhe; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Flexible hours

Subsidized canteen (some locations)

Modern office with good transport

Employee discounts

Company events

Training & development

Health programs

Job summary

IONOS is seeking a senior programmatic media specialist to own video, CTV and paid social channels across multiple brands and markets. You will craft channel plans, forecast performance, and drive optimization with AI-powered workflows.

You will negotiate deals with streaming publishers, manage budgets, and ensure consistent tracking and testing standards across teams. Fluent German and strong English are essential in this role.

Qualifications

• 4+ years in digital media management focusing on programmatic video/CTV/online video.
• Hands-on experience with DSPs such as DV360 or The Trade Desk, CM360 and ad servers, plus paid social video on Meta, YouTube and TikTok.
• Understanding of video inventory, auction types, and CTV specifics like frequency capping and viewability.
• Experience in independent budget and channel planning across markets, with Looker or Tableau for forecasting & reporting.
• Proven ability to build automations with AI tools in day-to-day workflows.
• Excellent German for dealing with local publishers and excellent English for cross-market collaboration.

Responsibilities

• Own programmatic video, CTV, online video and paid social for brand campaigns across brands and markets, from strategy to optimization.
• Develop budget and channel plans, including performance forecasts, and feed recommendations into the media plan.
• Negotiate and manage deals with streaming publishers and sales houses (PMPs, programmatic guarantees, direct deals).
• Set standards for tracking, taxonomy and testing (brand lift, creative tests) across markets.
• Build and run AI-powered workflows for setup, reporting and optimization from concept to day-to-day operations.

Skills

Programmatic video

CTV

DSP experience

Budget & channel planning

Automation with AI tools

German language

English language

Tools

DV360

The Trade Desk

CM360

Looker

Tableau

Job description

About IONOS

At IONOS, we don’t just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe’s leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
• Solid hands-on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built your own automations with AI tools that run in day-to-day work and can show examples.
• Very good German, because you’ll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.