Staff Digital Media Manager (f/m/d) Programmatic & Social

IONOS EN; Karlsruhe; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Subsidized canteen

Free drinks

Modern office space

Great transport links

Employee discounts

Team events

Training & development

Health offers

Job summary

IONOS in Karlsruhe seeks a Staff Digital Media Manager to own programmatic video, CTV and paid social for brand campaigns across multiple brands and markets.

You will shape channel strategy, build budgets, negotiate with publishers, and implement AI-powered workflows for day-to-day optimization. Fluency in German and English is required. The role offers a modern office, flexible hours, and strong development opportunities.

Qualifications

• Minimum 4 years in digital media management with programmatic video/CTV or online video
• Hands-on with DSPs (DV360, The Trade Desk) and ad servers; paid social video (Meta, YouTube, TikTok)
• Deep knowledge of video inventory, auction types, CTV specifics like freq capping and viewability
• Experience in multi-market budget and channel planning; forecasting with BI tools (Looker, Tableau)
• Automation experience using AI tools in day-to-day work
• Very good German and very good English
• Flexible hours; subsidized canteen and free drinks in some locations
• Modern office with good transport connections; employee discounts; events; training

Responsibilities

• Own programmatic video, CTV, online video and paid social for brand campaigns across brands and markets, from strategy to optimisation
• Develop budget and channel planning for your channels, including performance forecasts
• Negotiate and manage deals with streaming publishers and sales houses (PMPs, programmatic guaranteed, direct deals)
• Set standards for tracking, taxonomy and testing; ensure all markets follow them
• Build and run AI-powered workflows for setup, reporting and optimisation from idea to operation

Skills

Programmatic media management

German language

English language

Tools

DV360

The Trade Desk

CM360

Looker

Tableau

Meta Ads

YouTube

TikTok

Job description

Staff Digital Media Manager (f/m/d) Programmatic & Social

Hinterm Hauptbahnhof 3-5, 76137 Karlsruhe

About IONOS

At IONOS, we don't just manage servers - we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure - from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
• Solid hands-on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built your own automations with AI tools that run in day-to-day work and can show examples.
• Very good German, because you'll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.