Digital Media Manager (f/m/d) Programmatic & Social

IONOS; Karlsruhe; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

Subsidized canteen at some locations

Modern office with good transport

Employee discounts

Employee events and training

Health offers and wellness programs

Job summary

IONOS in Karlsruhe is seeking an experienced Programmatic Media Manager to own our brand campaigns across channels such as video, CTV, and paid social. You will build channel plans, forecast performance, and optimise budgets in close collaboration with global teams.

You bring 4+ years in digital media management, hands-on experience with DSPs like DV360 or The Trade Desk, and fluent German and English to negotiate with publishers and coordinate across markets. Hybrid work is offered.

Qualifications

• 4+ years of experience in digital media management, with focus on programmatic video, CTV or online video.
• Hands-on experience with DSPs such as DV360 or The Trade Desk, CM360 and ad servers, and paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• Automation experience with AI tools for day-to-day workflows; examples to show.
• Very good German and very good English.

Responsibilities

• Own programmatic video, CTV, online video and paid social for brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• Develop budget and channel planning for channels, including performance forecasts, and feed recommendations into the overall media plan.
• Negotiate and manage deals with streaming publishers and sales houses, e.g., private marketplaces and direct deals.
• Set standards for tracking, taxonomy and testing in channels, ensuring consistency across markets.
• Build and run AI-powered workflows for setup, reporting and day-to-day optimization.

Skills

Programmatic video

Digital media management

German language

English language

Tools

DV360

The Trade Desk

CM360

ad servers

Meta

YouTube

TikTok

Job description

About IONOS

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium‑size businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day‑to‑day operation.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
• Solid hands‑on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built your own automations with AI tools that run in day‑to‑day work and can show examples.
• Very good German, because you'll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.

Benefits

• Hybrid working model.
• Flexible working hours through trust‑based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.