Sr. Organic Growth Marketing Manager - SEO/AI Search (m/f/d)

Every GmbH; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Ownership and freedom to experiment

Hybrid office in Kreuzberg

Free lunches at the office

30% employee discount on Every. produс

Subsidised Deutschlandticket

Urban Sports Club membership

30 days annual leave

Job summary

Every GmbH in Berlin is seeking a senior SEO professional to own the strategy across markets and Shopify stores. You will drive growth through GEO and AI search initiatives, optimize site architecture, and collaborate with Tech, Product, Brand and Data to ship impactful improvements.

The role requires 5+ years of hands-on SEO experience in DTC or ecommerce, with a track record of building measurable channels and linking rankings to revenue.

Qualifications

• 5+ years hands-on SEO experience in DTC or ecommerce.
• Proven ability to build a measurable SEO channel from the ground up with revenue impact.
• Hands-on GEO and AI search experience, including prompts and citations.
• Strong understanding of AI answer engines and measurement.
• Strong technical and commercial SEO skills: site architecture & structured data.
• Excellent GA4, Search Console, and BI data to growth strategies.
• Entrepreneurial mindset with ownership of a channel and cross-functional collaboration.

Responsibilities

• Own the strategy: Develop and execute the SEO and GEO strategy across markets and Shopify stores.
• Defend and grow search: Protect branded demand and improve non-brand visibility with technical SEO and content.
• Win in AI search: Build visibility in ChatGPT, Gemini, Perplexity, and Google AI surfaces; define prompts and monitor accuracy.
• Drive performance: Own KPIs for search visibility, non-brand revenue, conversion, and AI presence; test and optimize.
• Build the measurement: Create organic KPI framework, attribution, and incrementality methods.
• Ship with the team: Collaborate with Tech, Product, Brand and Data to deploy improvements from structured data to landing pages.
• Create the roadmap: Plan a 12–24 month organic growth strategy including content, PR, and community.

Skills

SEO strategy

GEO search

AI search

Data analysis

Cross-functional collaboration

Technical SEO

Tools

GA4

Search Console

BI tools

Shopify

Job description

Intro

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it’s about sustainable wellbeing.

Your responsibilities

• Own the strategy: Develop and execute the SEO and GEO strategy across all our markets and Shopify stores, identifying the search and AI-discovery opportunities with the greatest potential.
• Defend and grow search: Protect branded demand and build visibility for the category and problem-based searches where customers don’t yet know us, from technical SEO and site architecture to landing pages and on-page optimisation.
• Win in AI search: Build Every’s visibility and recommendation presence in ChatGPT, Gemini, Perplexity and Google’s AI surfaces. Define the prompt sets, monitor citations and accuracy, and test the interventions that increase our share of answer.
• Drive performance: Own channel KPIs, including search visibility, non-brand organic new-customer revenue, conversion and AI recommendation presence. Continuously test, analyze and optimize.
• Build the measurement: Establish the organic KPI framework, attribution approach and incrementality methodology (holdouts, geo tests), so we can see what organic actually adds.
• Ship with the team: Work with Tech, Product, Brand and Data to get improvements live, from structured data to landing pages.
• Create the roadmap: Build the 12-24 month plan for organic growth, including how and when to phase in content, digital PR, word of mouth and community.

What you bring

• 5+ years of hands‑on SEO experience, ideally in DTC, e-commerce, subscription or consumer businesses.
• A track record of building a measurable SEO channel from the ground up, and connecting rankings and traffic to revenue.
• Hands‑on experience with GEO and AI search, including defining prompt sets, tracking brand citations and recommendations, and testing what improves visibility.
• A working understanding of how AI answer engines source and cite content, including an honest view of what can and cannot yet be measured.
• Strong technical and commercial SEO skills, including site architecture, structured data and category and landing‑page strategy.
• Strong analytical skills across GA4, Search Console and BI tools, with the ability to turn data into actionable growth strategies.
• An entrepreneurial mindset and the ability to take full ownership of a channel and thrive in an environment where the strategy is not yet defined.
• Excellent relationship‑building and project management skills, with the ability to work cross‑functionally and without formal authority.

Nice to have

• German-language SEO experience, or other European languages.
• Experience working across multiple European markets.
• Experience in food, health, nutrition or subscription businesses.
• Exposure to content strategy, digital PR, earned media, community or word of mouth.
• SQL skills.

What we offer

• A high level of ownership and the freedom to experiment from day one.
• A hybrid working model with a beautiful office in Kreuzberg.
• Free lunches at the office.
• 30% employee discount on Every. products.
• Subsidised Deutschlandticket and Urban Sports Club membership.
• 30 days of annual leave.

Next steps

Our mission: Good food for everyone - everywhere and anytime.

To us, good food means delicious, healthy, ecological and socially sustainable food.

Every. is proud to be an equal opportunity employer. We do not tolerate discrimination or harassment of any kind. We care about who you are, not how you look, who you love or what you believe in. We believe diverse teams with complementary skills are the strongest teams.