Senior Affiliate Marketing Manager (m/f/d)

Every GmbH; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working model

Free lunches at the office

30% employee discount on Every产品

Subsidised Deutschlandticket and Urban

30 days of annual leave

Job summary

Every GmbH is seeking a Head of Affiliate Marketing in Berlin to build and scale our affiliate program across European markets. You will own the growth strategy, recruit a broad set of partners, and drive profitable customer acquisition through CAC, ROAS and attribution optimization.

Join a team that values entrepreneurial ownership, cross-functional collaboration and data-driven decision making in a hybrid Berlin office. We offer competitive benefits and a strong growth path.

Qualifications

• 5+ years of affiliate marketing experience in DTC/e-commerce/subscription or consumer businesses.

Responsibilities

• Own the affiliate growth strategy and identify high-potential partner types.
• Scale the channel toward €100K+ monthly spend while maintaining healthy unit economics and driving incremental new-customer revenue.
• Identify, recruit and negotiate with high-potential partners, including publishers, content platforms, loyalty partners, communities and creators.
• Own channel KPIs, including new-customer revenue, CAC, ROAS and profitability; continuously test and optimize performance.
• Select and implement affiliate technology, tracking and reporting systems; establish scalable processes from the start.
• Establish the processes and frameworks needed to make affiliate a sustainable, scalable acquisition channel.

Skills

Affiliate marketing

Growth strategy

Negotiation

Cross-functional

Analytical skills

Tools

Awin

Impact.com

CJ Affiliate

Job description

Intro

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it's about sustainable wellbeing.

Your responsibilities

• Own the strategy: Develop and execute the affiliate growth strategy, identifying the partner types, commercial models and opportunities with the greatest potential.
• Scale the channel: Build affiliate toward €100K+ in monthly spend while maintaining healthy unit economics and driving incremental new-customer revenue.
• Build the partner ecosystem: Identify, recruit and negotiate with high-potential partners, including publishers, content platforms, loyalty partners, communities and creators.
• Drive performance: Own channel KPIs, including new-customer revenue, CAC, ROAS and profitability. Continuously test, analyze and optimize performance.
• Build the infrastructure: Select and implement the right affiliate technology, tracking and reporting systems, establishing scalable processes from the start.
• Create the playbook: Establish the processes and frameworks needed to make affiliate a sustainable, scalable acquisition channel.

What you bring

• 5+ years of affiliate marketing experience, ideally in DTC, e-commerce, subscription or consumer businesses.
• Proven experience building and scaling affiliate programs, ideally reaching €50K–€100K+ in monthly spend or revenue.
• Experience working with a broad range of affiliate partners, including publishers, content platforms, loyalty and cashback partners, deal platforms and creators.
• A strong understanding of affiliate economics, commission structures, tracking, attribution and incrementality.
• A proven track record of driving profitable customer acquisition, with a strong grasp of CAC, ROAS and contribution margin.
• Experience with affiliate platforms such as Awin, impact.com or CJ, including evaluating and implementing the right technology.
• Experience scaling acquisition channels in subscription-based businesses and across multiple European markets.
• Strong commercial, analytical and negotiation skills, with the ability to turn data into actionable growth strategies.
• An entrepreneurial mindset and the ability to take full ownership of a channel, build from scratch and thrive in an environment where the strategy is not yet defined.
• Excellent relationship‑building and project‑management skills, with the ability to work cross‑functionally and independently.

What we offer

• A high level of ownership in your role from day one
• A hybrid working model with a beautiful office in Kreuzberg
• Free lunches at the office
• 30% employee discount on Every products
• Subsidised Deutschlandticket and Urban Sports Club membership
• 30 days of annual leave

Next steps

Our mission: Good food for everyone — everywhere and anytime.
Good food, to us, means delicious, healthy, ecological, and socially sustainable food.
Every. is proud to be an equal opportunity employer. We do not tolerate discrimination or harassment of any kind. We care about who you are, not how you look, who you love, or what you believe in. We believe that diverse teams with complementary skills are the strongest teams.