Organic growth marketing manager in SEO and AI search

every®; Berlin; Híbrido; EUR 70 000 - 95 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Гибридный режим работы

Обеды в офисе

Скидка 30% на продукцию Every

Субсидия на Deutschlandticket

Членство Urban Sports Club

30 дней отпуска в год

Resumo da oferta

Every ищет опытного SEO‑маркетолога для разработки и реализации стратегии SEO и GEO across рынков и Shopify. Ваша задача — защищать брендовый спрос и повышать видимость по ключевым запросам, включая техническое SEO, архитектуру сайтов, лендинги и on‑page оптимизацию.

Вы будете работать над видимостью в AI‑сервисах, определять наборы промптов, отслеживать цитирования и точность, а также устанавливать KPI и методики атрибуции.

Qualificações

• Опыт SEO не менее 5 лет в DTC/e-commerce/подписке
• Умение связывать рейтинги и трафик с выручкой
• Опыт GEO и AI‑поиска, включая настройку промптов
• Понимание источников и цитирования контента и измеримости
• Сильные аналитические навыки: GA4, Search Console и BI
• Предпринимательское мышление и ответственность за канал
• Умение работать кросс‑функционально без формального руководства
• Будет плюсом немецкий SEO или другие европейские языки

Responsabilidades

• Разрабатывать и реализовывать SEO и GEO стратегию для рынков и Shopify
• Защищать брендовый спрос и повышать видимость по категориям и запросам
• Работать над видимостью в ChatGPT, Gemini, Perplexity и AI surfaces
• Определять наборы промптов, следить за цитированиями и точностью
• Устанавливать KPI органического канала, атрибуцию и методики рост
• Сотрудничать с Tech, Product, Brand и Data для внедрения улучшений

Conhecimentos

SEO опыт

DTC-электронная торговля

AI‑поиск

GA4

SQL

Ferramentas

GA4

Search Console

BI‑инструменты

Descrição da oferta de emprego

Описание

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it’s about sustainable wellbeing.

Задачи

Develop and execute the SEO and GEO strategy across all our markets and Shopify stores, identifying the search and AI-discovery opportunities with the greatest potential. Protect branded demand and build visibility for the category and problem-based searches where customers don’t yet know us, from technical SEO and site architecture to landing pages and on-page optimisation. Build Every’s visibility and recommendation presence in ChatGPT, Gemini, Perplexity and Google’s AI surfaces. Define the prompt sets, monitor citations and accuracy, and test the interventions that increase our share of answer. Own channel KPIs, including search visibility, non-brand organic new-customer revenue, conversion and AI recommendation presence. Continuously test, analyze and optimize. Establish the organic KPI framework, attribution approach and incrementality methodology (holdouts, geo tests), so we can see what organic actually adds. Work with Tech, Product, Brand and Data to get improvements live, from structured data to landing pages. Build the 12–24 month plan for organic growth, including how and when to phase in content, digital PR, word of mouth and community.

Требования

5+ years of hands-on SEO experience, ideally in DTC, e-commerce, subscription or consumer businesses. A track record of building a measurable SEO channel from the ground up, and connecting rankings and traffic to revenue. Hands-on experience with GEO and AI search, including defining prompt sets, tracking brand citations and recommendations, and testing what improves visibility. A working understanding of how AI answer engines source and cite content, including an honest view of what can and cannot yet be measured. Strong technical and commercial SEO skills, including site architecture, structured data and category and landing-page strategy. Strong analytical skills across GA4, Search Console and BI tools, with the ability to turn data into actionable growth strategies. An entrepreneurial mindset and the ability to take full ownership of a channel and thrive in an environment where the strategy is not yet defined. Excellent relationship-building and project management skills, with the ability to work cross-functionally and without formal authority. Будет плюсом: German-language SEO experience, or other European languages; Experience working across multiple European markets; Experience in food, health, nutrition or subscription businesses; Exposure to content strategy, digital PR, earned media, community or word of mouth; SQL skills

Условия

A high level of ownership and the freedom to experiment from day one. A hybrid working model with a beautiful office in Kreuzberg. Free lunches at the office. 30% employee discount on Every. products. Subsidised Deutschlandticket and Urban Sports Club membership. 30 days of annual leave.