Sr. Organic Growth Marketing Manager - SEO/AI Search (m/f/d)

every®; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

Beautiful office in Kreuzberg

Free lunches at the office

30% employee discount on Every.产品

Subsidised Deutschlandticket and Urban

30 days of annual leave

Job summary

Every. is seeking a Senior SEO & Growth Lead to own the strategy across markets and Shopify stores, identifying search and AI opportunities with the greatest potential.

You will defend and grow branded demand, optimize site architecture, structured data, and landing pages, and drive performance through data-driven initiatives in a hybrid Berlin office.

Qualifications

• 5+ years of hands-on SEO experience in DTC/e-commerce or consumer businesses.
• Proven track record building an SEO channel from scratch and tying rankings to revenue.
• Hands-on GEO and AI search experience, including defining prompt sets, tracking brand citations and recommendations.
• Understanding of how AI answer engines source and cite content and what can be measured.
• Strong technical and commercial SEO skills including site architecture, structured data and landing-page strategy.
• Analytical skills across GA4, Search Console and BI tools, translating data into growth actions.

Responsibilities

• Own the strategy: Develop and execute the SEO and GEO strategy across all markets and Shopify stores.
• Defend and grow search: Protect branded demand and build visibility for category and problem-based searches via technical SEO and landing pages.
• Win in AI search: Build visibility in ChatGPT, Gemini, Perplexity and Google AI surfaces; define prompts, monitor citations, test interventions.
• Drive performance: Own KPIs like search visibility, non-brand revenue, conversions and AI presence; continuously test and optimize.
• Build the measurement framework: Establish organic KPIs, attribution and incrementality methods.
• Ship with the team: Collaborate with Tech, Product, Brand and Data to deploy improvements like structured data and landing pages.
• Create the roadmap: Build a 12–24 month plan for organic growth, including content, digital PR, word-of-mouth and community.

Skills

SEO strategy

Technical SEO

GEO and AI search

Data analysis

Cross-functional collaboration

Tools

GA4

Search Console

BI tools

SQL

Job description

Intro

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it’s about sustainable wellbeing.

Your Responsibilities

• Own the strategy: Develop and execute the SEO and GEO strategy across all our markets and Shopify stores, identifying the search and AI-discovery opportunities with the greatest potential.
• Defend and grow search: Protect branded demand and build visibility for the category and problem-based searches where customers don’t yet know us, from technical SEO and site architecture to landing pages and on-page optimisation.
• Win in AI search: Build Every’s visibility and recommendation presence in ChatGPT, Gemini, Perplexity and Google’s AI surfaces. Define the prompt sets, monitor citations and accuracy, and test the interventions that increase our share of answer.
• Drive performance: Own channel KPIs, including search visibility, non-brand organic new-customer revenue, conversion and AI recommendation presence. Continuously test, analyze and optimize.
• Build the measurement: Establish the organic KPI framework, attribution approach and incrementality methodology (holdouts, geo tests), so we can see what organic actually adds.
• Ship with the team: Work with Tech, Product, Brand and Data to get improvements live, from structured data to landing pages.
• Create the roadmap: Build the 12–24 month plan for organic growth, including how and when to phase in content, digital PR, word of mouth and community.

What You Bring

• 5+ years of hands‑on SEO experience, ideally in DTC, e-commerce, subscription or consumer businesses.
• A track record of building a measurable SEO channel from the ground up, and connecting rankings and traffic to revenue.
• Hands‑on experience with GEO and AI search, including defining prompt sets, tracking brand citations and recommendations, and testing what improves visibility.
• A working understanding of how AI answer engines source and cite content, including an honest view of what can and cannot yet be measured.
• Strong technical and commercial SEO skills, including site architecture, structured data and category and landing‑page strategy.
• Strong analytical skills across GA4, Search Console and BI tools, with the ability to turn data into actionable growth strategies.
• An entrepreneurial mindset and the ability to take full ownership of a channel and thrive in an environment where the strategy is not yet defined.
• Excellent relationship‑building and project management skills, with the ability to work cross‑functionally and without formal authority.

Nice to have

• German‑language SEO experience, or other European languages.
• Experience working across multiple European markets.
• Experience in food, health, nutrition or subscription businesses.
• Exposure to content strategy, digital PR, earned media, community or word of mouth.
• SQL skills.

What We Offer

• A high level of ownership and the freedom to experiment from day one.
• A hybrid working model with a beautiful office in Kreuzberg.
• Free lunches at the office.
• 30% employee discount on Every. products.
• Subsidised Deutschlandticket and Urban Sports Club membership.
• 30 days of annual leave.

Next steps

Our mission: Good food for everyone — everywhere and anytime.

To us, good food means delicious, healthy, ecological and socially sustainable food.

Every. is proud to be an equal opportunity employer. We do not tolerate discrimination or harassment of any kind. We care about who you are, not how you look, who you love or what you believe in. We believe diverse teams with complementary skills are the strongest teams.

About Us

We aim to simplify healthy living. The future lies in delicious, sustainable food options that inspire better eating habits.