Sr Marketing Executive/ Marketing Manager

Simform - Product Engineering Company; Deutschland; Hybrid; EUR 50,000 - 80,000; Full time

Benefits offered by this job

Free health insurance

Office facilities with game zone and K

Sponsorship for certifications/events

Flexible work timing; WFH and hybrid

Job summary

Simform is seeking a senior paid marketing professional to plan, execute, optimize, and scale integrated B2B paid campaigns, with a strong focus on LinkedIn advertising, ABM, and demand generation. You will manage multiple campaigns across LinkedIn, Google, and other relevant platforms, delivering measurable pipeline impact.

The ideal candidate should be proficient with AI tools like ChatGPT and Claude to accelerate research, copywriting, analysis, and optimization, and collaborate with content,

Qualifications

• Bachelor's or PG degree in a related field.
• 3+ years of hands-on LinkedIn paid marketing experience in B2B tech/services.
• Deep knowledge of LinkedIn Ads, ABM, demand gen, and full-funnel campaigns.
• Hands-on with Google Ads, YouTube, Twitter/X, and Display Ads.
• Strong copywriting and creative development skills for ads.
• Proficient in HubSpot, GA, GTM and campaign tracking/attribution.
• Advanced using AI tools like ChatGPT and Claude for marketing workflows.

Responsibilities

• Plan, execute, and optimize B2B paid marketing campaigns with LinkedIn as primary channel.
• Manage multiple campaigns across audiences, services, objectives, and funnel stages.
• Develop LinkedIn campaigns for awareness, traffic, lead gen, and ABM/demand gen.
• Conduct audience research, ICP targeting, segmentation, and campaign structuring.
• Create ad concepts, copy, headlines, CTAs, and briefs with design team.
• Optimize bidding, budgets, retargeting, and landing pages for better ROI.
• Collaborate with content/SEO/design/sales/ABM to align campaigns with goals.
• Monitor KPIs: impressions, CTR, CPC, CPL, conversions, pipeline, ROI.
• Implement lead gen tactics: landing pages, forms, CTAs, lead magnets, journeys.
• Maintain campaign tracking/attribution using HubSpot, GTM, UTM, etc.

Skills

LinkedIn Ads

ABM

Demand Generation

Lead Generation

Campaign Management

Ad Optimization

Copywriting

PPC

Analytics

Problem Solving

Creative Thinking

Education

Bachelor's or PG degree in IT, Computer science, marketing, Business, or related field

Tools

HubSpot

Google Analytics

Google Tag Manager

UTM Tracking

Twitter/X

Google Ads

YouTube Ads

Display Ads

ChatGPT

Claude

Job description

Job Title: Marketing Manager/Sr Marketing Executive

Location: On-Site/Remote

Job Type: Full Time

Department: Marketing

About Simform:

Simform is a premier digital engineering company specializing in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform is a strong partner for Microsoft, AWS, Google Cloud, and Databricks. With a presence in 5+ countries, Simform primarily serves North America, the UK, and the Northern European market.

Simform takes pride in being one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.

Job Summary

We are looking for a senior paid marketing professional who can plan, execute, optimize, and scale integrated B2B paid marketing campaigns, with a strong focus on LinkedIn advertising, ABM, and demand generation.

You will be responsible for managing multiple paid marketing campaigns simultaneously, primarily on LinkedIn, with supporting campaigns across Google and other relevant platforms. The role requires strong hands-on expertise in LinkedIn campaign optimization, ad creative development, audience targeting, lead generation, and performance analysis.

The ideal candidate should also be well-versed in AI tools such as ChatGPT and Claude and be able to use them effectively to accelerate campaign planning, research, copywriting, analysis, optimization, and day-to-day marketing execution.

Responsibilities

• Plan, execute, and optimize B2B paid marketing campaigns, with a primary focus on LinkedIn Ads and secondary retargeting focus on Twitter/X, Youtube Google Ads and other relevant platforms.
• Manage multiple campaigns simultaneously across different audiences, services, objectives, and stages of the marketing funnel.
• Develop and optimize LinkedIn campaigns for awareness, engagement, website traffic, lead generation, ABM, and demand generation.
• Conduct audience research, account targeting, segmentation, keyword research, and campaign structuring to identify and target relevant ICPs.
• Develop compelling ad concepts, copy, headlines, CTAs, and creative briefs for LinkedIn campaigns in collaboration with copywriters and designers.
• Demonstrate strong understanding of LinkedIn ad formats, targeting options, bidding, budget allocation, campaign optimization, retargeting, and lead generation.
• Work closely with the design and content teams to develop and continuously improve high-performing ad creatives.
• Analyze campaign performance and optimize targeting, creative, messaging, bidding, budgets, and landing pages to improve campaign outcomes.
• Monitor key performance metrics such as impressions, CTR, CPC, CPL, engagement, conversion rates, pipeline contribution, and ROI.
• Implement and test lead generation tactics including landing pages, forms, CTAs, lead magnets, and conversion journeys.
• Implement and maintain accurate campaign tracking and attribution using HubSpot, Google Tag Manager, UTM parameters, and other relevant tools.
• Manage and optimize paid media budgets across multiple campaigns and ensure efficient utilization of marketing spend.
• Collaborate with content, SEO, design, sales, and ABM teams to align paid campaigns with broader marketing and business objectives.
• Use AI tools such as ChatGPT and Claude extensively for campaign research, audience insights, ad copy development, creative ideation, analysis, reporting, optimization, and other marketing workflows.
• Continuously experiment with new campaign approaches, creatives, audiences, messaging, and AI-assisted workflows to improve campaign efficiency and performance.
• Prepare regular campaign performance reports and provide actionable insights and recommendations to improve results.

Requirements

• Bachelor's or PG degree in IT, Computer science, marketing, Business, or a related field.
• 3+ years of hands-on LinkedIn paid marketing experience, preferably in a B2B technology/services environment.
• Deep knowledge of LinkedIn Ads, including campaign objectives/goals, ad formats, audience targeting, bidding, budgeting, retargeting, lead generation, and optimization.
• Strong understanding of B2B paid marketing, ABM, demand generation, and full-funnel campaign execution.
• Hands-on experience with secondary paid channels such as Google Ads, YouTube, Twitter/X, and Display Ads.
• Strong understanding of ad copywriting and creative development, with the ability to identify what makes an ad effective.
• Ability to independently manage multiple campaigns simultaneously and optimize them based on performance data.
• Proficiency in HubSpot, Google Analytics, Google Tag Manager, and campaign tracking/attribution.
• Advanced working knowledge of AI tools such as ChatGPT and Claude for marketing research, execution, analysis, and optimization.
• Strong analytical and problem-solving skills with good understanding of campaign reporting and performance metrics.

Skills

LinkedIn Ads, LinkedIn Campaign Manager, B2B Paid Marketing, ABM, Demand Generation, Lead Generation, Campaign Management, Ad Optimization, Ad Copywriting, PPC, HubSpot, Google Analytics, Google Tag Manager, UTM & Attribution, CRO, ChatGPT, Claude, AI-assisted Marketing, Budget Management, Problem Solving, Creative Thinking.

Why Join Us:

• Young Team, Thriving Culture
• Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture.
• Well-balanced learning and growth opportunities
• Free health insurance.
• Office facilities with a game zone, in office kitchen with affordable lunch service, and free snacks.
• Sponsorship for certifications/events and library service.
• Flexible work timing, leaves for life events, WFH and hybrid options