Social Media Manager

Jobgether SRL; Deutschland; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Global team exposure

Ownership over strategy

Job summary

Jobgether SRL in Germany seeks a strategic, creative Social Media Manager to shape a global social presence and grow a travellers' community. You will translate consumer insights into platform-native campaigns and manage content calendars across TikTok, Instagram, Reddit, YouTube, and more.

You will lead on creative briefs, coordinate with creators and agencies, and use social listening and performance data to prove impact. This is a fully remote, international role with broad ownership.

Qualifications

• 5+ years in social media strategy or related roles.
• Proven ability to turn consumer insights into campaigns.
• Strong knowledge of TikTok, Instagram, Reddit and YouTube.

Responsibilities

• Develop and execute scalable, multi-platform social media strategies.
• Own end-to-end social content calendar across platforms.
• Collaborate with creators, producers, agencies and PR.
• Monitor audiences, sentiment and performance; optimize strategy.
• Lead crisis management in coordination with PR and support teams.

Skills

Social media strategy

Community growth

Content planning

Stakeholder management

Data-driven mindset

Creative judgment

Trend forecasting

Platform knowledge

Tools

Social listening tools

Sentiment analysis

Performance analytics

Job description

Our partner is looking for a Social Media Manager based in Germany.

We are looking for a strategic and creative Social Media Manager to shape a global social media presence and build a highly engaged community of travellers. In this role, you will turn consumer insights, cultural trends, and business priorities into impactful, platform-native social strategies. You will own the content planning process across key platforms while identifying opportunities for timely and culturally relevant conversations. Working closely with content creators, producers, agencies, PR, and customer support teams, you will ensure social activity is both creative and strategically aligned. You will use social listening, sentiment analysis, and performance data to continuously improve content and demonstrate impact. This is an opportunity to influence a fast-growing global brand in a fully remote, international environment.

Accountabilities

• Develop and execute scalable, multi-platform social media strategies based on consumer insights, cultural trends, audience behaviours, and business objectives.
• Build and evolve community management frameworks that encourage meaningful engagement across TikTok, Instagram, Reddit, YouTube, and relevant online communities.
• Own the end-to-end social content calendar, balancing evergreen campaigns, cultural moments, planned initiatives, and reactive opportunities.
• Translate strategic priorities into clear, actionable creative briefs that enable content creators, producers, and external agencies to deliver high-impact work.
• Guide and collaborate with social content producers, creators, and agency partners to ensure content remains platform-native, relevant, and aligned with the broader strategy.
• Monitor social conversations, audience sentiment, trends, and performance metrics to identify opportunities and continuously optimize the social strategy.
• Use analytics and social listening insights to evaluate performance, demonstrate ROI, and inform future campaigns and content decisions.
• Lead social media crisis management strategies, coordinating with PR, Customer Support, and other internal stakeholders to protect brand reputation.
• Stay ahead of emerging social behaviours, formats, platforms, creator trends, and technologies that could strengthen audience growth and engagement.

Requirements

• 5+ years of experience in social media strategy, community growth, strategic content planning, or a closely related role.
• Strong expertise in the dynamics, formats, audiences, and best practices of TikTok, Instagram, Reddit, YouTube, and other relevant social platforms.
• Demonstrated ability to transform consumer insights and cultural trends into compelling, multi-format, platform-native social campaigns.
• Proven experience developing and implementing social strategies that support measurable brand and business objectives.
• Experience managing or directing content creators, social producers, creative teams, and/or external agencies.
• Strong strategic thinking combined with excellent creative judgment and the ability to turn ideas into clear, actionable plans.
• Data-driven mindset with hands‑on experience using social listening, sentiment analysis, and performance analytics tools.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across creative, marketing, PR, and customer-facing teams.
• Strong understanding of online communities, emerging social trends, and evolving consumer behaviours.
• A background in trend forecasting, social listening, creator-led brands, or the travel sector is a plus.
• Familiarity with emerging AI tools that can improve social media workflows, content development, research, or performance analysis is an advantage.
• Professional proficiency in English is required; Spanish language skills are a plus.

Benefits

• Fully remote working arrangement.
• Full-time employment opportunity within a global, international team.
• Opportunity to work on a high-growth brand with a worldwide audience.
• Significant ownership and influence over global social media strategy and community growth.
• Collaboration with creative professionals, content creators, agencies, PR, and customer-focused teams across different markets.
• Exposure to a fast-moving environment where cultural trends, emerging platforms, and new technologies can directly influence strategy.
• Competitive compensation, with salary expectations discussed as part of the application process.
• For candidates based outside Ireland or Portugal, the engagement may be structured as a B2B/self-employed contract, subject to the applicable arrangement.
• Opportunity to develop expertise at the intersection of social media, travel, technology, community building, and AI-enabled workflows.