EMEA Media Director (w/m/d)

We Are Social; Berlin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Vibrant team spirit

Exciting international projects

Hybrid work model

Health Days

Menstrual Leave

Partnership with Urban Sports Club

Membership with OpenUp

Job summary

A leading social media agency in Berlin is looking for a Director Performance to lead a team of Paid Media Specialists. This role focuses on developing and implementing data-driven paid media strategies across multiple platforms. Candidates should possess over 7 years of experience in digital marketing, demonstrate strong leadership, and have a solid understanding of e-commerce KPIs. The position allows for hybrid work, combining in-office collaboration with remote flexibility.

Qualifications

• At least 7 years of experience in Paid Media, Digital Marketing, or Social Media.
• Proven leadership experience.
• Experience developing and executing paid campaigns for e-commerce or retail brands.
• Familiarity with audience targeting and conversion tracking.

Responsibilities

• Lead and develop a team of Paid Media Specialists.
• Implement data-driven paid media strategies.
• Manage and optimize digital advertising campaigns.
• Collaborate with Creative, Marketing, and Analytics teams.
• Monitor and analyze campaign results.

Skills

Leadership

Analytical skills

Project management

Digital marketing

Data-driven mindset

Education

Degree in Marketing, Advertising, Communications, or a comparable field

Tools

Meta Ads

Google Ads

TikTok

Common analytics and management tools

Job description

Overview

We are looking for a Director Performance (f/m/d) based in Munich or Berlin, limited to 18 months, to support our Intelligence Team in an EMEA role. We Are Social - a globally active, socially-led creative agency with over 1,300 employees in 17 offices worldwide. We offer our clients a global perspective in a time when social media shapes culture. We create "Ideas worth talking about" - across all channels and for diverse audiences. We understand social behaviors within online communities, cultures, and subcultures across the entire social landscape. Our clients in Germany include AUDI AG, Mercedes-Benz Trucks, Müller, and Ravensburger. We Are Social is part of the Plus Company.

Requirements

Your Responsibilities

• Lead, coach, and develop a team of Paid Media Specialists and Social Media Managers - with clear goals, individual coaching, and a focus on personal growth.
• Develop and implement data-driven paid media strategies across platforms such as Meta Ads, Google Ads, TikTok, and programmatic networks - aligned with brand and e-commerce objectives.
• Manage planning, execution, and optimization of digital advertising campaigns - including budget allocation, performance tracking, and creative messaging.
• Collaborate closely with Creative, Marketing, E-Commerce, and Analytics teams to develop impactful ad assets, align messaging, and support the customer journey from awareness to purchase.
• Monitor and analyze campaign results using analytics tools, derive insights, improve KPIs such as CTR, ROAS, and conversion rates, and present clear reporting to stakeholders.
• Stay on top of digital and e-commerce trends, new advertising platforms, and best practices to identify innovative optimization opportunities.
• Ensure all paid media activities support the overall marketing strategy and measurably contribute to customer acquisition and revenue growth.

Your Profile

• Degree in Marketing, Advertising, Communications, or a comparable field.
• At least 7 years of experience in Paid Media, Digital Marketing, or Social Media, including proven leadership experience.
• Deep understanding of paid social and digital media platforms (Meta Ads, Google Ads, TikTok, Pinterest) and common analytics and management tools.
• Proven track record in developing and executing paid campaigns for e-commerce or retail brands.
• Strong analytical skills, project management expertise, and a data-driven mindset.
• Excellent communication, leadership, and collaboration skills.
• Experience working with international teams and markets across the EMEA region is a plus.
• Solid understanding of e-commerce KPIs, customer journeys, attribution models, and digital sales funnels.
• Experience with audience targeting, remarketing, conversion tracking/pixel implementation, and multi-channel attribution.
• Entrepreneurial thinking, innovation, and strong business acumen.

Benefits

Why You Should Join Our Team

• Vibrant team spirit: "Social" isn't just part of our name - it's who we are. We live a strong team spirit and open company culture with flat hierarchies where your voice matters!
• Exciting international projects: We work on digital projects that set benchmarks! Our clients come from both B2C and B2B environments and include local as well as international players.
• Globally connected, locally rooted: Our Munich and Berlin (Kreuzberg) teams benefit from continuous knowledge exchange with We Are Social offices worldwide while being firmly grounded in their local creative communities.
• Flexibility - yes, please!: Hybrid work combines the best of both worlds. We have a 2/3 split: with a 40-hour week, you’ll work at least 2 days in the office with your colleagues and 3 days from home. We also support remote work: you can work 20 days remotely within Germany and another 20 days within Europe.
• More benefits for you: 2 additional Health Days, Menstrual Leave, a day off on your birthday, a partnership with Urban Sports Club, the Deutschlandticket, membership with OpenUp, and more.

Note: This description focuses on responsibilities and qualifications for the role and preserves the listed benefits where applicable.