Social Media Manager, Content Creator

Jobtailor; Hamburg; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Jobtailor seeks a talented Content Creator to craft authentic social media content across Instagram, TikTok, Pinterest, and Facebook. You will generate ideas from trends, plan editorial calendars, and produce engaging formats that build brand awareness.

You will also research sustainability topics, present them accessibly, and manage end-to-end video production, including filming and editing. A strong data mindset and German fluency are essential.

Qualifikationen

• Experience as a Content Creator for Instagram, Pinterest, and TikTok, ideally in e-commerce or for a lifestyle brand.
• A strong instinct for storytelling, trends, and platform mechanics
• Experience independently producing video content
• Confident in KPI-driven data analysis
• Ability to derive well-founded decisions for content and channel strategies from data
• Experience with graphic design tools such as Canva
• Experience with video editing tools such as CapCut
• Interest in environmental and social sustainability topics
• Ability to communicate sustainability topics in an accessible and credible way
• Ability to work independently and take ownership
• Very good German language skills and a strong feel for language
• Meaningful application including salary expectations and earliest possible start date
• Work samples or a portfolio of social media and content projects are welcome

Aufgaben

• Develop and continuously refine the organic social media strategy for Instagram, TikTok, Pinterest, and Facebook
• Derive topics from trends, developments, and KPIs
• Plan the editorial calendar and develop high-reach, brand-building content formats
• Research complex sustainability topics and present them in an accessible way for target audiences across different content formats
• Manage the entire video creation process, from ideation, concept development, filming, and editing through to publication
• Appear both in front of and behind the camera
• Plan and coordinate cross-channel social media campaigns with the Marketing, Sustainability, and other teams
• Analyze content performance and optimize channels based on data
• Manage the community and respond to comments and messages
• Serve as the first point of contact for followers, customers, and brand partners on social media
• Manage collaborations with content creators and sustainability-focused partners
• Support brand communications, e.g., by creating corporate image and employer branding content for LinkedIn
• Create graphics in Canva and develop new graphic formats and templates
• Continuously expand the social media prop inventory for video productions

Kenntnisse

Storytelling

Independent Work

Collaboration

Communication

Graphic Design

Video Production

Video Editing

Data Analysis

German Proficiency

Social Media Management

Tools

Canva

CapCut

Social Media Platforms

Jobbeschreibung

• Develop and continuously refine the organic social media strategy for Instagram, TikTok, Pinterest, and Facebook
• Derive topics from trends, developments, and KPIs
• Plan the editorial calendar and develop high-reach, brand-building content formats
• Research complex sustainability topics and present them in an accessible way for target audiences across different content formats
• Manage the entire video creation process, from ideation, concept development, filming, and editing through to publication
• Appear both in front of and behind the camera
• Plan and coordinate cross-channel social media campaigns with the Marketing, Sustainability, and other teams
• Analyze content performance and optimize channels based on data
• Manage the community and respond to comments and messages
• Serve as the first point of contact for followers, customers, and brand partners on social media
• Manage collaborations with content creators and sustainability-focused partners
• Support brand communications, e.g., by creating corporate image and employer branding content for LinkedIn
• Create graphics in Canva and develop new graphic formats and templates
• Continuously expand the social media prop inventory for video productions

Requirements

• Experience as a Content Creator for Instagram, Pinterest, and TikTok, ideally in e-commerce or for a lifestyle brand
• A strong instinct for storytelling, trends, and platform mechanics
• Experience independently producing video content
• Confident in KPI-driven data analysis
• Ability to derive well-founded decisions for content and channel strategies from data
• Experience with graphic design tools such as Canva
• Experience with video editing tools such as CapCut
• Interest in environmental and social sustainability topics
• Ability to communicate sustainability topics in an accessible and credible way
• Ability to work independently and take ownership
• Very good German language skills and a strong feel for language
• Meaningful application including salary expectations and earliest possible start date
• Work samples or a portfolio of social media and content projects are welcome

Core Competencies

Demonstrates expertise in developing and executing organic social media strategies across platforms like Instagram, TikTok, and Pinterest, with a strong focus on content creation, video production, and data-driven analysis. Proficient in graphic design and communication of sustainability topics to diverse audiences.

Highest-signal resume keywords

• Content Creation for Instagram
• Video Production and Editing
• KPI-Driven Data Analysis
• Graphic Design with Canva
• Sustainability Communication

Hard Skills

• Content Strategy Development
• Video Editing
• Data Analysis
• Graphic Design
• Social Media Management

Soft Skills

• Storytelling
• Independent Work
• Collaboration
• Communication

Industry Keywords

• E-Commerce
• Lifestyle Brand
• Sustainability
• Brand Communications

Tools & Technologies

• Canva
• CapCut
• Social Media Platforms