SEO/GSO Specialist (m/f/d) - part time

retarus GmbH; München; Remote; EUR 55,000 - 83,000; Part time

Benefits offered by this job

Mobile working

Flexible working time

Collaborative culture

Flat hierarchies

Career development

International collaboration

Job summary

Retarus is seeking an experienced SEO/GSO Specialist (m/f/d) for part-time work. You will own the regional SEO roadmap for France, Spain and Italy, driving keyword research, content gaps, and visibility for strategic industries.

Responsibilities include technical SEO ownership across regional domains, collaboration with web devs, and leading AI-driven optimization across platforms. You will align content, ABM, and campaigns while monitoring performance and reporting KPIs.

Qualifications

• 5+ years of hands-on SEO experience in B2B tech, SaaS or enterprise software.
• Deep expertise in technical SEO, site architecture, and international SEO.
• Proficiency with Google Analytics GA4, GSC and SEO tools.
• Ability to translate search data into actionable business insights.

Responsibilities

• Own Regional SEO/GSO roadmap for France, Spain and Italy; drive pipeline and revenue impact.
• Manage technical SEO: site health, audits, architecture, and internal linking with dev team.
• Lead Generative Search Optimization across AI platforms and optimize metadata and content signals.
• Collaborate with Content Marketing, Product Marketing, ABM and regional teams on campaigns.
• Drive experimentation, competitive intelligence and monitor algorithm changes.
• Define, track KPIs, build dashboards, and report organic performance to executives.

Skills

SEO strategy

Technical SEO

Analytics

International SEO

Stakeholder collaboration

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Job description

Become SEO/GSO Specialist (m/f/d) - part time at Retarus

Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100, e.g. Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski & UPS, as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.

What we offer

• Mobile working and flexible working time
• Collaborative, diverse company culture and superior team spirit
• Flat hierarchies and great feedback culture
• Development opportunities & career perspective
• International business & cross-site collaboration
• Modern, dog-friendly offices with nice amenities
• Company-paid health insurance, public transportation, lunch vouchers and further benefits

What you´ll do

• Own Regional Search Strategy: Build and execute the regional SEO/GSO roadmap for France, Spain, and Italy with a focus on pipeline contribution and revenue impact. Drive keyword and intent research across the enterprise buying journey, identify content gaps, and increase visibility among key decision-makers in strategic industries.
• Technical SEO: Ensure technical excellence across regional domains by managing site health, conducting audits, and optimizing page architecture, internal linking, and content structures in close collaboration with the web development team.
• Generative Search Optimization (GSO): Lead Retarus' visibility across AI-driven search platforms such as Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT Search. Optimize content, metadata, and authority signals, and develop AI-citable assets to maximize inclusion in generative search results.
• Content, Campaign, and ABM Alignment: Partner with Content Marketing, Product Marketing, ABM, and regional marketing teams to develop search-optimized content and campaigns, align keyword strategies with target accounts and verticals, and support digital PR and authority-building initiatives.
• Experimentation & Competitive Intelligence: Drive continuous optimization through structured testing, competitive analysis, monitoring of algorithm changes, and identification of opportunities to improve search visibility and conversion performance.
• Measurement & Reporting: Define and track SEO/GSO KPIs, build executive-level dashboards, report performance to key stakeholders, and support marketing attribution by measuring organic search impact across the customer journey.

What you'll need

• 5+ years of hands-on SEO experience in B2B technology, SaaS, or enterprise software environments, with a proven track record supporting complex, multi-stakeholder buying journeys
• Deep expertise in technical SEO, including site architecture, crawl optimisation, Core Web Vitals, structured data, hreflang, and international SEO, as well as a solid understanding of Generative Search Optimization (GSO) and AI-driven search
• Proficiency with industry-standard SEO and analytics tools such as Google Search Console, GA4, SEMrush and/or Ahrefs, and Screaming Frog or comparable crawlers
• Strong analytical and data interpretation skills, with the ability to translate search data into actionable business insights and communicate effectively