Senior Search Engine Optimization Specialist

Zendesk, Inc.; Deutschland; Remote; EUR 70,000 - 110,000; Full time

Job summary

Zendesk, Inc. is seeking a Senior SEO Specialist for international markets, with Germany as a core focus. You will drive both content and technical SEO programs across multiple regions, leveraging AI-powered discovery and automation to scale execution.

The role requires deep expertise in SEO strategy, AEO, and cross-functional collaboration, with a track record of improving visibility, traffic, and pipeline influence across multi-market ecosystems.

Qualifications

• 5+ years of hands-on SEO experience in SaaS or enterprise environments.
• Fluency in German and English with ability to evaluate German-language search behavior and content quality.
• Experience executing both content and technical SEO, including JavaScript SEO and structured data.
• Hands-on experience with AI-powered discovery and AI automations for scaling SEO work.
• Experience managing SEO across multiple countries, languages, or regional markets.
• Experience applying AI-powered automations or agentic workflows using LLMs, APIs, or workflow tools.

Responsibilities

• Develop and execute international SEO and AEO strategies across Germany, the UK, ANZ, and Tier 2 markets; monitor visibility and pipeline impact.
• Lead German-language SEO efforts: keyword research, content opportunities, and localization quality.
• Maintain technical SEO health: crawling, indexing, structured data, Core Web Vitals; coordinate with engineering on implementations.
• Design and scale AI-powered automations to optimize research, content, localization, QA, and reporting.
• Partner with cross-functional teams and communicate insights to influence product and marketing roadmaps.

Skills

SEO strategy

Technical SEO

AEO

AI automation

GA4

Multi-market management

Bilingual German-English

Job description

# **Senior SEO Specialist, International Markets**# # **Role Overview**We are hiring a Senior SEO Specialist to drive organic search execution across key international markets, with Germany as a core market, alongside the UK, ANZ, and select Tier 2 markets including India and Singapore.This role delivers content and technical SEO programs across its markets while helping Zendesk adapt to AI-powered, answer-first discovery. The ideal candidate combines strong international SEO and AEO expertise with technical depth, analytical thinking, and hands-on experience using AI-powered automations and agentic workflows to scale execution.This is a senior individual contributor role requiring independent execution, strong prioritization, sound judgment, and cross-functional influence.# **Responsibilities**## **International SEO & AEO Strategy*** Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and select Tier 2 markets, tracking visibility, traffic, MQLs, and pipeline influence.* Develop market-specific recommendations based on search demand, customer intent, competitive dynamics, business priorities, and emerging AI-discovery behavior.* Lead German-language organic work, including keyword and intent analysis, SERP and competitive analysis, content opportunities, and evaluation of localized content quality.* Surface and prioritize content opportunities, working with Content, Localization, Regional Marketing, and Product Marketing to improve organic visibility, topical authority, AI retrieval, citations, and recommendations.* Plan and execute SEO/AEO experiments, document learnings, and help scale successful approaches across markets.## ## **Technical SEO, AI & Automation*** Maintain technical SEO health across assigned markets, including crawling, rendering, indexing, internal linking, site architecture, structured data, Core Web Vitals, and discoverability.* Conduct technical audits and translate findings into prioritized recommendations, partnering with Web and Engineering through implementation and QA.* Assess SEO and AI-discovery implications of page launches, site changes, localization, JavaScript/rendering, and structured data implementation.* Develop and improve AI-powered automations and agentic workflows that scale research, content optimization, localization, technical analysis, QA, monitoring, and reporting.* Identify repetitive processes that can be automated and prototype solutions using LLMs, agents, APIs, workflow automation platforms, scripting, or similar technologies, with appropriate human review and quality controls.## ## **Analytics & Cross-Functional Leadership*** Analyze performance using GA4, Google Search Console, Snowflake, industry-standard SEO tools, and AEO platforms such as Profound.* Measure performance across traditional search and AI-powered discovery, including visibility, citation share, retrieval, recommendation share, and competitive movement.* Connect organic performance to business outcomes and translate data into clear priorities, recommendations, and next steps.* Act as an SEO/AEO partner for assigned markets, collaborating across Content, Web, Engineering, Product Marketing, Analytics, Localization, Regional Marketing, and Paid Media.* Communicate complex SEO, technical, and AEO insights clearly and influence roadmap priorities through data-driven recommendations.# # **Required Qualifications*** 5+ years of hands-on SEO experience, preferably in SaaS or enterprise environments.* Professional fluency in German and English, with the ability to independently evaluate German-language search behavior, SERPs, intent, content quality, and competitive positioning.* Demonstrated experience executing both content and technical SEO, including crawling, indexing, rendering, internal linking, structured data, and JavaScript SEO.* Hands-on experience with AEO and AI-powered discovery, including optimizing for visibility, citations, retrieval, and recommendations across LLMs and answer engines.* Experience managing SEO across multiple countries, languages, or regional markets.* Hands-on experience applying AI-powered automations or agentic workflows using LLMs, agents, APIs, workflow automation tools, scripting, or equivalent technologies.* Strong analytical skills and experience with GA4, Google Search Console, Snowflake or similar data platforms, and industry-standard SEO/AEO tools.* Strong experience running experiments, prioritizing competing opportunities, and independently driving initiatives from diagnosis through execution and measurement.* Strong written and verbal communication skills with demonstrated cross-functional influence.#LI-KS6