Senior SEO Manager – AI Search / GEO (m/w/d)

Dalma; Berlin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Dalma in Berlin seeks an experienced SEO and GEO Manager to own organic and AI-visibility growth across Germany and France. You will define end-to-end GEO strategy for DE and set the roadmap for FR, collaborating with the Senior Marketing Manager on execution.

The role requires hands-on delivery, data ownership (GSC, GA4, Looker), and fluency in German and English. Based in Berlin, you’ll operate in a fast-moving, ownership-driven environment.

Qualifications

• Hands-on SEO delivery experience
• Ability to build from scratch in ambiguity
• Proficient in data reporting (GSC, GA4, Looker)
• Fluent in German and English
• Based in Berlin

Responsibilities

• Strategy & execution — Own the DE GEO channel end-to-end and set the roadmap for FR
• GEO optimization — AI/automation-first approach to GEO with fast iterations
• Content & placements — Build content for topical authority and manage off-page placements
• Consultancy & knowledge-sharing — Document playbooks and share GEO/SEO know-how
• Forecasting & reporting — Forecast impact and report against it

Skills

SEO strategy development

Data-driven

German language

English language

Tools

GSC

GA4

Looker

Job description

The role

We’re looking for an experienced SEO and GEO Manager to build and own organic and AI-visibility growth for Dalma in Germany and France.

You’ll take full ownership of the GEO/SEO strategy for DE, end-to-end and set the strategy and roadmap for FR, working hand in hand with Marie-Anne, our Senior Marketing Manager, who leads execution there.

This is a real ownership role: there’s no existing SEO team to plug into and no inherited roadmap to follow. Just a fast-moving channel with genuine headroom in two markets, and a direct line to our Head of B2C Growth.

What you’ll do

• Strategy & execution — Own the DE GEO channel end-to-end: data-led strategy, roadmap, and hands-on execution. Set the same strategy and roadmap for FR, partnering with our Senior Marketing Manager on execution.
• GEO optimization — Run a test-and-learn, AI/automation-first approach to GEO. Balance a structured roadmap with the agility to jump on short-lived opportunities (new formats, hacks, partnerships), and stay ahead of a fast-moving market — model updates, new tactics, new research.
• Content & placements — Build content in areas of topical authority using first-party data and expert authorship. Keep our technical SEO/GEO foundation current, and manage off-page placements: refreshing existing ones, opening new affiliate/partnership placements, and running digital PR.
• Consultancy & knowledge-sharing — Document playbooks and share GEO/SEO knowledge with the team as the roadmap matures, so expertise isn’t locked in one person.
• Forecasting & reporting — Forecast the expected impact of initiatives before executing them, and report against that forecast — not just describe activity after the fact.

Must-haves:

• Hands-on SEO delivery experience — you’ve built and executed a strategy yourself, not just briefed one
• Comfortable building from scratch, with ambiguity, and without an existing team to lean on
• You own your data and reporting personally (GSC, GA4, Looker) — no analyst needed
• Fluent in German and English
• Based in Berlin

Nice-to-haves:

• Insurance or subscription-based B2C industry background
• Experience managing an agency handover

Interview Process

• Introduction call with Nik (Head of B2C Growth) — 30 min
• Case study with Nik — 1h
• Team fit with Marie-Anne — 30 min
• Team fit with Alban (co-founder) — 30 min