SEO Manager (AI Visibility/GEO/AIO) (m/f/d) - part time

retarus GmbH; München; Hybrid; EUR 70,000 - 100,000; Part time

Benefits offered by this job

Mobile working and flexible hours

Company-paid health insurance

Lunch vouchers

Public transport support

Career development opportunities

Job summary

Retarus is seeking an SEO Manager (AI Visibility/GEO/AIO) in a part-time role to lead regional search strategies across Germany, Austria, and Switzerland. You’ll optimize technical SEO, drive AI-driven content and generative search initiatives, and align with content, product marketing, ABM, and regional teams.

You’ll work with a cross-functional team to analyze data, test hypotheses, and deliver measurable improvements in organic visibility and pipeline.

Qualifications

• 5+ years of hands-on SEO experience in B2B technology/SaaS/enterprise software environments.
• Experience in content SEO and search intent with data-driven optimization.
• Deep expertise in technical SEO including site architecture and structured data.
• Experience with GSO and AI-driven search.
• Ability to translate data into actionable recommendations for cross-functional teams.
• Strong collaboration with content, product marketing, ABM and regional teams.
• Native-level German and professional English; knowledge of German enterprise landscape is a plus.

Responsibilities

• Own Regional Search Strategy for Germany, Austria, Switzerland to grow qualified traffic.
• Manage technical SEO health, audits, and page performance with dev teams.
• Lead Generative Search Optimization across AI platforms and content assets.
• Align SEO with Content, Campaign, and ABM initiatives and ensure editorial execution.
• Develop hypotheses, run experiments, and measure impact on visibility and conversions.
• Define KPIs and build dashboards for stakeholders.

Skills

SEO strategy

Content optimization

Technical SEO

GSO / AI-driven search

Analytics & data interpretation

Experimentation mindset

Stakeholder communication

German & English skills

Tools

GA4

Google Search Console

Semrush/Ahrefs

Screaming Frog

Looker Studio

Job description

Become SEO Manager (AI Visibility/GEO/AIO) (m/f/d) - part time at Retarus.

Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100, e.g. Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski & UPS, as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.

What we offer

• Mobile working and flexible working time
• Collaborative, diverse company culture and superior team spirit
• Flat hierarchies and great feedback culture
• Development opportunities & career perspective
• International business & cross-site collaboration
• Modern, dog-friendly offices with nice amenities
• Company-paid health insurance, public transportation, lunch vouchers and further benefits

What you'll do

• Own Regional Search Strategy:Build and execute the regional SEO/GSO roadmap for Germany,Austria, Switzerland with a focus on growing qualified organic traffic, improvingconversion performance, and contributing to pipeline and revenue. Drive keyword and intent research across theenterprise buying journey, identify content gaps, and increase visibilityamong key decision-makers in strategic industries.
• Technical SEO:Ensure technical excellence across regionaldomains by managing site health, conducting audits, and continuously optimizingkey levers including crawling, indexation, site and page architecture,internal linking, Core Web Vitals/page performance, structured data andcontent structures in close collaboration with the web development team.
• Generative Search Optimization (GSO):Lead Retarus' visibility across AI-driven searchplatforms such as Google AI Overviews, Bing Copilot, Perplexity, andChatGPT Search. Continuously evaluate how generative search is changingdiscovery and buyer behavior, optimize content, metadata, and authoritysignals, and develop AI-citable assets and scalable approaches to maximizeinclusion in generative search results.
• Content, Campaign, and ABM Alignment:Partner with Content Marketing, ProductMarketing, ABM, and regional marketing teams to develop search-optimizedcontent and campaigns. Bring SEO insights into content planning andoptimization – from search intent and topic opportunities to informationarchitecture and existing content performance – while working closely withcontent owners on messaging, quality, and editorial execution. Align searchstrategies with target accounts and verticals, and support digital PR andauthority-building initiatives.
• Experimentation & CompetitiveIntelligence:Continuouslytest, learn, and improve. Develop hypotheses from search and performancedata and run structured experiments across content, landing pages,templates, internal linking, SERP presentation and conversion journeys. Monitoralgorithm and AI-search developments, analyse competitors andsystematically identify opportunities to improve search visibility, conversionperformance and business impact.
• Measurement & Reporting:Define and track SEO/GSO KPIs across visibility,qualified traffic, engagement, conversion, pipeline and revenue. Buildexecutive-level dashboards, report performance and learnings to keystakeholders, and support marketing attribution by measuring organicsearch impact across the customer journey.

What you'll need

• 5+ years of hands-on SEO experience in B2Btechnology, SaaS, or enterprise software environments, with a proven trackrecord of growing qualified organic traffic, improving conversionperformance, and contributing to pipeline and revenue across complex,multi-stakeholder buying journeys.
• Strong experience in content SEO and searchintent, with experience translating search demand, audience insights, andperformance data into content opportunities and optimizationrecommendations
• Deep expertise in technical SEO, including sitearchitecture, crawl optimization, Core Web Vitals, structured data,hreflang, and international SEO, as well as hands-on experience withGenerative Search Optimization (GSO) and AI-driven search
• Proficiency with industry-standard SEO andanalytics tools such as Google Search Console, GA4, Semrush and/or Ahrefs,and Screaming Frog or comparable crawlers
• Strong analytical and data interpretation skills,with the ability to translate search data into actionable business insights,prioritize initiatives based on expected impact and effort and communicateeffectively with technical and non-technical stakeholders
• A strong experimentation and optimizationmindset, with experience developing hypotheses, using performance andconversion data to test improvements, and scaling approaches thatdemonstrate measurable impact.
• Demonstrated ability to act as a trusted SEOadvisor, collaborate with and influence cross-functional teams and translate complex searchtopics into clear recommendations forcontent creators,developers, campaign managers, and product marketing teams
• Native-level German and professional-level English languageskills; strong knowledge of the German enterprise technologylandscape and buying processes is a plus
• Experience working in B2B marketing ecosystemsinvolving ABM, enterprise CMS platforms, marketing automation, and CRMsystems is considered an advantage.
• Experience presenting organic search performanceand business impact to senior stakeholders and executive audiences
• Hands-on experience with webanalytics, reporting, and measurement setups, including GA4, Google SearchConsole, Google Looker Studio, and/or Google Tag Manager. Relevant certifications areconsidered a plus.

What you can expect

At Retarus, you will work on impactful and dynamic projects, with real opportunities to make a difference. Our customers are leaders across diverse industries, with constantly evolving needs and high expectations. You’ll be working with cutting-edge technology and great creative leeway to meet customers’ needs – and the projects you work on will be deployed globally. Working at Retarus, you will collaborate closely with convivial, culturally diverse teammates. You will grow professionally in a dynamic and exciting workplace and design impactful solutions in real time with top companies.

Very important
Come as you are. Retarus is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

We’relookingforward to getting to know you!