Senior Website Analyst

IONOS EN; Karlsruhe; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

Canteen subsidy

Modern office

Employee discounts

Team events

Training opportunities

Health offers

Job summary

IONOS is seeking a Website Analyst to be the analytical backbone of our online shop. You will connect Business, Marketing and Product decisions to robust data and KPI definitions.

The role requires handling insights from the customer journey, identifying friction points, and delivering concrete optimization guidance. You will ensure accurate tracking (client- and server-side) and collaborate with Data Engineering while presenting findings to management to shape strategic directions.

Qualifications

• 5+ years of experience in Web Analytics or Digital Analytics in high-traffic environments.
• Strong knowledge of attribution models and customer journeys.
• Experience with major analytics tools: Adobe Analytics, GA4, Matomo.
• SQL proficiency and experience with BI tools.
• Excellent written and spoken German and English.

Responsibilities

• Data Strategy & Ownership: analyze the customer journey and define KPIs to measure success.
• Insight Generation: provide actionable insights and optimization recommendations for the funnel.
• Testing & Personalization: support CRO with A/B tests and evaluate impact on CLV.
• Tracking Architecture: ensure precise client- and server-side tracking with Data Eng.
• Stakeholder Management: prepare analyses for management to guide decisions.

Skills

Analytical thinking

Data storytelling

German and English communication

SQL

Web Analytics

Tools

Adobe Analytics

Google Analytics 4

Matomo

SQL

Tableau

Looker

Job description

About IONOS

At IONOS, we don't just manage servers - we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure - from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

As a Website Analyst , you are the analytical backbone of our online shop. You know how to generate not just reports, but real growth levers from vast amounts of data. You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data. At IONOS, you will actively help shape the future of the hosting and cloud business.

Tasks

• Data Strategy & Ownership: You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
• Insight Generation: You deliver more than just raw numbers-you provide "actionable insights." You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
• Testing & Personalization: You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
• Tracking Architecture: Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
• Stakeholder Management: You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.

Qualifications

• You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
• You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo). SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
• You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
• You are not satisfied with the status quo. You question data critically and have the drive to proactively improve processes.
• You can communicate complex issues precisely and convincingly in both German and English.

Benefits

• Hybrid working model with Home office option.
• Flexible working hours through trust-based working hours.
• At some locations, a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Application Note

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.