(Senior) Website Analyst (f/m/d) E-Commerce Management

IONOS; Karlsruhe; Hybrid; EUR 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Hybrid working model

Flexible working hours

Subsidised canteen

Modern office space

Employee discounts

Employee events

Training and development opportunities

Health offers

Zusammenfassung

A leading cloud and hosting service provider in Karlsruhe, Germany, is seeking a Website Analyst. The role involves analyzing customer journeys, providing actionable insights, and collaborating with teams to enhance data strategies. Candidates should have over 5 years of experience in Web Analytics, strong skills with tools like Google Analytics, and the ability to communicate complex issues in both German and English. This position offers a hybrid working model among other valuable benefits.

Qualifikationen

• 5+ years of experience in Web Analytics or Digital Analytics.
• Experience ideally in e-commerce or with a SaaS provider.
• Familiarity with BI tools is required.

Aufgaben

• Responsible for the holistic analysis of customer journey.
• Deliver actionable insights and optimize recommendations.
• Ensure precise tracking and maintain data quality.

Kenntnisse

Web Analytics

Adobe Analytics

Google Analytics 4

SQL

Tableau

Looker

HTML

JavaScript

CSS

Jobbeschreibung

IONOS Karlsruhe, Baden-Württemberg, Germany

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

As a Website Analyst, you are the analytical backbone of our online shop. You know how to generate not just reports, but real growth levers from vast amounts of data. You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data. At IONOS, you will actively help shape the future of the hosting and cloud business.

Tasks

• Data Strategy & Ownership: You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
• Insight Generation: You deliver more than just raw numbers—you provide "actionable insights." You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
• Testing & Personalization: You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
• Tracking Architecture: Together with Data Engineering, you ensure precise tracking (client‑ and server‑side) and maintain the highest data quality in a post‑cookie era.
• Stakeholder Management: You prepare complex analyses for management (department heads) so that they serve as a well‑founded basis for decision‑making.

Qualifications

• You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high‑traffic e‑commerce environment or with a SaaS provider.
• You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo). SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
• You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
• You are not satisfied with the status quo. You question data critically and have the drive to proactively improve processes.
• You can communicate complex issues precisely and convincingly in both German and English.

Benefits

• Hybrid working model with Home office option.
• Flexible working hours through trust‑based working hours.
• At some locations, a subsidised canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

About IONOS

IONOS is the leading European digitalisation partner for small and medium‑sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a "one‑stop shop" for all digitalisation needs: from domains and web hosting to classic website builders and do‑it‑yourself solutions, from e‑commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.