(Senior) Website Analyst (f/m/d) E-Commerce Management

IONOS Group; Karlsruhe; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Hybrid working model

Flexible working hours

Canteen subsidies

Modern office with good transport

Employee discounts

Employee events and trainings

Health offers and wellness programs

Résumé du poste

IONOS Group is seeking a Website Analyst in Karlsruhe to serve as the analytical backbone of our online shop. You will shape data-driven decisions by defining KPIs, analyzing the customer journey, and delivering actionable insights to improve funnel performance.

You will collaborate with Business, Marketing and Product, ensuring precise tracking and high data quality in a post-cookie era, while supporting CRO and management with clear, impactful analyses.

Qualifications

• 5+ years of experience in Web Analytics or Digital Analytics, ideally in high-traffic e-commerce or SaaS.
• Familiar with Adobe Analytics, GA4, and Matomo; SQL is standard; experience with BI tools like Tableau/Looker.
• Understanding of attribution models, customer journeys and basic web technologies (HTML, JS, CSS).
• Able to communicate complex issues precisely in German and English.

Responsabilités

• Define data strategy and KPI framework for the online shop.
• Deliver actionable insights to optimize the customer funnel and CLV impact.
• Support CRO with statistically grounded analysis for A/B tests.
• Collaborate with Data Engineering on accurate client- and server-side tracking.
• Prepare analyses for management to support decision-making.

Connaissances

Web Analytics

SQL

German/English

Outils

Adobe Analytics

Google Analytics 4

Matomo

Tableau

Looker

Description du poste

As a Website Analyst, you are the analytical backbone of our online shop. You know how to generate not just reports, but real growth levers from vast amounts of data. You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data. At IONOS, you will actively help shape the future of the hosting and cloud business.

Tasks

• Data Strategy & Ownership: You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
• Insight Generation: You deliver more than just raw numbers—you provide "actionable insights." You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
• Testing & Personalization: You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
• Tracking Architecture: Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
• Stakeholder Management: You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.

Qualifications

• You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
• You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo). SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
• You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
• You are not satisfied with the status quo. You question data critically and have the drive to proactively improve processes.
• You can communicate complex issues precisely and convincingly in both German and English.

Benefits

• Hybrid working model with Home office option.
• Flexible working hours through trust-based working hours.
• At some locations, a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.