Senior Web Analyst

TALENT AVENUE; Frankfurt; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

TALENT AVENUE in Frankfurt, Germany, seeks a Senior Web Analyst (m/f/d) for a hybrid role. You will go beyond reporting—diagnose tracking issues, optimise data collection, and convert complex analytics into actionable insights.

Role requires strong GA4 domain knowledge, advanced SQL (BigQuery), GTM, and experience with Adobe Analytics. German and English fluency are required; 12-month contract with 3 days/week in the office and weekly travel to Frankfurt.

Qualifications

• Extensive experience in digital marketing or web analytics.
• Hands-on GA4 expertise including troubleshooting and data models.
• Advanced SQL skills, ideally including BigQuery, with working knowledge of GTM.
• Experience with Adobe Analytics and Tableau or Looker Studio is advantageous.
• Strong analytical and communication skills to explain findings to non-technical stakeholders.
• Fluent in English and German.

Responsibilities

• Analyse behavioural and conversion patterns in GA4, identifying anomalies and tracking gaps.
• Diagnose discrepancies across GA4, Adobe Analytics, attribution models and reporting outputs.
• Evaluate and improve event schemas, parameters, tracking structures and data collection strategies.
• Conduct funnel, cohort, user journey and attribution analyses to identify marketing opportunities.
• Design and evaluate A/B tests with statistical validation to distinguish genuine impact from tracking issues.
• Partner with marketing, data and technical teams to translate analytics into actionable recommendations.

Skills

GA4 expertise

SQL

BigQuery

GTM

Adobe Analytics

Tableau/Looker Studio

Fluent English & German

Tools

GA4

BigQuery

GTM

Adobe Analytics

Tableau

Looker Studio

Job description

Senior Web Analyst (m/f/d) / Frankfurt, Germany / Hybrid

We're partnering with a leading international agency as they continue to strengthen their digital analytics capabilities in Europe. This is an opportunity for an experienced Web Analyst to go beyond reporting — identifying patterns, diagnosing tracking issues, improving data collection, and turning complex digital data into actionable marketing insights.

Key Responsibilities

• Analyse behavioural and conversion patterns within GA4, identifying anomalies, tracking gaps, and unexpected fluctuations.
• Diagnose discrepancies across GA4, Adobe Analytics, attribution models, and reporting outputs.
• Evaluate and improve event schemas, parameters, tracking structures, and data collection strategies.
• Conduct funnel, cohort, user journey, and attribution analysis to identify opportunities to improve marketing performance.
• Design and evaluate A/B tests, applying statistical validation to distinguish genuine behavioural impact from tracking issues.
• Partner with marketing, data, and technical teams to translate complex analytics into clear recommendations.

What You'll Bring

• Extensive' experience within digital marketing or web analytics.
• Deep hands-on GA4 expertise, including analysis, troubleshooting, event-based data models, and attribution.
• Advanced SQL skills, ideally including BigQuery, with working knowledge of GTM.
• Experience with Adobe Analytics and Tableau or Looker Studio would be advantageous.
• Strong analytical and statistical skills with the ability to communicate technical findings to non-technical stakeholders.
• Fluent English & German language skills are needed.

Please note - this role is to be based in Frankfurt with 3 days in the office per week although Berlin & Dusseldorf are also to be considered with weekly travel to Frankfurt.

Also to note - Initial 12 month contract to then go permanent post review.