Digital Marketing Analyst (m/f/d)

webit! Gesellschaft für neue Medien mbH; Dresden; Vor Ort; EUR 42.000 - 64.000; Vollzeit

Zusammenfassung

webit! Gesellschaft für neue Medien mbH in Dresden is seeking a Digital Marketing Analyst to support our Strategy & Consulting team in managing, evaluating, and optimizing digital marketing activities for B2B clients.

You will work on campaigns, analyze website and performance data, and prepare insights in reports and dashboards. The role covers SEA, SEO, web analytics, reporting, and conversion optimization.

Qualifikationen

• Practical experience in SEA, SEO, web analytics and reporting.
• Confident use of Google Ads, GA4, Looker Studio or comparable tools.
• Analytical mindset with enthusiasm for optimization, monitoring and operational campaign work.
• Ability to prepare and interpret data clearly.

Aufgaben

• Operational management of Google Ads and PMax campaigns including monitoring and optimization.
• Operational SEO support and maintenance of action lists and progress documentation.
• Analysis of website performance, search data, and user behavior.
• Creation and maintenance of reporting dashboards and recurring analyses based on KPI logic.
• Preparation of data for consultants and ensuring data quality and plausibility.
• Support with A/B tests and hypothesis validation including documenting results and deriving optimization suggestions.

Kenntnisse

SEA

SEO

Web analytics

Reporting

Analytical thinking

Data interpretation

German C2

Willingness to work on-site

Ausbildung

Vocational training or degree in marketing / business / data analytics / media

Tools

Google Ads

GA4

Looker Studio

Jobbeschreibung

Do you enjoy working with data, thinking in optimization cycles, and making digital marketing measures measurably better? Then this role could be a good fit for you. As a Digital Marketing Analyst, you will support our Strategy & Consulting team in the ongoing management, evaluation, and optimization of digital marketing activities for selected B2B clients. You will work operationally on campaigns, analyze website and performance data, prepare insights in reports and dashboards, and derive concrete optimization measures from them.You are confident working with topics such as SEA, SEO, web analytics, reporting, and conversion optimization. Goals, strategy, and guidelines are developed together with our consultants. You make sure that campaigns run smoothly, data becomes usable, and optimizations are not only discussed but also implemented. If you enjoy continuously improving digital marketing, deriving concrete actions from data, and professionally developing operational marketing processes, then you are in the right place with us.We are offering you an exciting role as a Digital Marketing Analyst in Dresden, available immediately or at the earliest possible date.

Your Tasks

• Operational management of Google Ads and PMax campaigns including monitoring and optimization
• Operational SEO support in line with professional guidelines, as well as maintenance of action lists and progress documentation
• Analysis of website performance, search data, and user behavior
• Creation and maintenance of reporting dashboards, as well as recurring analyses based on defined KPI and campaign logic
• Preparation of data for consultants and ensuring data quality and plausibility
• Support with A/B tests and hypothesis validation including documentation of test results and derivation of operational optimization suggestions within defined guidelines
• Basic formulation of tracking requirements in coordination with the technical lead
• Close coordination with consultants on performance, reporting, and campaign logic

Your Profile

• Practical experience in SEA, SEO, web analytics, and reporting
• Confident use of Google Ads, GA4, Looker Studio, or comparable tools
• Analytical way of working and enthusiasm for optimization, monitoring, and operational campaign work
• Ability to prepare and interpret data cleanly
• Basic understanding of tracking and conversion logic
• Experience in agency or multi-client environments is desirable
• Reliable, structured, and independent way of working
• Completed vocational training or a degree in marketing, business, data analytics, or media is welcome, but several years of relevant practical experience are decisive
• Excellent written and spoken German skills at C2 level
• Willingness to work on-site

We offer you...

... a job in one of the largest digital agencies in Saxony with plenty of room for creativity and short decision-making paths. With us, you have the chance to work independently on exciting projects for renowned clients and to further your professional development. Internal further training and education 'on the job' are as important to us as participation in external training courses, specialist conferences, and workshops. We want you to feel comfortable with us, and therefore provide a colorful mix of regular team events. We also offer fair compensation and flexible vacation arrangements. If desired, also options for working time models that are compatible with your family life.