Senior Data Analyst (Digital Marketing Data Focus) (all genders)

Talantir; Frankfurt; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Meal vouchers

Hybrid work flexibility

Pet-friendly office

Remote work abroad

Job summary

Talantir is seeking a Senior Data Analyst to own the transformation layer between raw marketing data and business-ready insights. You will design ETL/ELT pipelines, model marketing data, and build reliable reporting foundations.

In this role you will develop dashboards in Tableau and Looker Studio, establish KPI definitions, and ensure data consistency across GA4, Adobe Analytics, and BigQuery. Fluency in English is required; German is a plus.

Qualifications

• 7+ years of experience in BI development.
• Advanced SQL skills (BigQuery required).
• Strong experience with Tableau, Looker Studio, GA4, Adobe Analytics.
• Experience building marketing performance dashboards.
• Fluent English (C2 level, written and spoken).
• Strong data storytelling skills.

Responsibilities

• Develop and maintain advanced dashboards in Tableau and Looker Studio.
• Build reusable reporting frameworks for campaign performance and attribution.
• Implement standardized KPI definitions across business units.
• Optimize performance of dashboards connected to BigQuery.
• Collaborate with various areas of digital marketing to translate architecture into reporting layers.
• Develop SQL-based transformations within GCP (BigQuery).
• Build and maintain data-marts tailored for digital marketing analytics.
• Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
• Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP.
• Document KPI definitions and reporting logic.
• Maintain BI best practices and naming standards.
• Support user training and enable self-service reporting capabilities.

Skills

BI development

SQL proficiency

Data storytelling

English fluency

Tools

Tableau

Looker Studio

GA4

Adobe Analytics

BigQuery

Job description

Overview

We are seeking a Senior Data Analyst who will own the transformation layer between raw marketing data and business-ready insights.

This role combines ETL/ELT development, marketing data modeling, and BI dashboard engineering. You will work closely with both internal and external stakeholders to deliver reliable, scalable reporting foundations.

Key Responsibilities

• Develop and maintain advanced dashboards in Tableau and Looker Studio.
• Build reusable reporting frameworks for campaign performance and attribution.
• Implement standardized KPI definitions across business units.
• Optimize performance of dashboards connected to BigQuery.
• Collaborate with various areas of digital marketing to translate architecture into reporting layers.
• Develop SQL-based transformations within GCP (BigQuery).
• Build and maintain data-marts tailored for digital marketing analytics.
• Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
• Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP.
• Document KPI definitions and reporting logic.
• Maintain BI best practices and naming standards.
• Support user training and enable self-service reporting capabilities.

Requirements

• 7+ years of experience in BI development.
• Advanced SQL skills (BigQuery required).
• Strong experience with Tableau, Looker Studio, GA4, Adobe Analytics.
• Experience building marketing performance dashboards.
• Fluent English (C2 level, written and spoken).
• Strong data storytelling skills.

Preferred

• German language skills.
• Experience supporting digital campaign teams.
• Familiarity with tracking architecture concepts.

What We Offer

• International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
• Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
• Career Development: Access training and growth opportunities to help you thrive professionally.
• Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
• Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
• Remote Work Abroad: Work from another country for up to two weeks per year.
• Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
• Wellness & Perks: Fresh fruit baskets to keep you energized; Ergonomic workstations for comfort and productivity; Access to the corporate benefits platform with exclusive offers; Company contribution toward your gym membership to support your physical health; Subscription to a mental health app for emotional and psychological well-being.

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit,