Web Analytics Engineer (f/m/d)

smart Europe GmbH; Leinfelden-Echterdingen; Remote; EUR 70,000 - 110,000; Full time

Job summary

A technology company in Germany is seeking a Web Analytics Engineer to create implementation concepts and ensure effective data collection. The role is primarily remote with occasional visits to Stuttgart HQ. The ideal candidate will have over 5 years of experience in digital analytics, strong skills in tools like Adobe Analytics and Google Analytics, and a solid understanding of business goals. Enjoy an agile atmosphere with cross-European responsibilities.

Qualifications

• 5+ years of experience in Digital Analytics focused on Lead Generation, e‑Commerce and/or CRO.
• Solid understanding of state‑of‑the‑art digital analytics.
• Skills in setting up tracking concepts, solution designs and implementation instructions.
• Solid understanding of state-of-the-art digital analytics.
• Converts business goals into data collection requirements and implements tracking.

Responsibilities

• Create web analytics implementation concepts and technical specifications.
• Understand business goals and convert them into data collection requirements.
• Support data platform team with relevant web metrics & KPIs.
• Implement 3rd-party scripts for marketing campaigns.
• Increase reliability of web data collection.
• Governance for web-related KPIs.
• Support advanced web data use cases like A/B testing.
• Support data platform team with relevant web metrics & KPIs.

Skills

Digital Analytics

Lead Generation

Data Collection

Communication Skills

Technical Specifications

English Proficiency

German Language

Stakeholder Management

Education

Bachelor degree or above in e‑commerce / digital media / computer science / economics, or engineering

Tools

Adobe Analytics

Google Analytics (GA4)

Tag Manager

Tag Manager

Job description

Web Analytics Engineer (f/m/d)

smart Europe GmbH – Data & AI & Automation Team. The role can be performed remotely from within Germany, with regular visits in our Stuttgart HQ.

Your responsibilities:

• Create web analytics implementation concepts and technical specifications
• Understand business goals and convert them into data collection requirements
• Implement dataLayer requirements
• Implement 3rd‑party scripts required for marketing campaigns
• Continuously increase reliability of web data collection
• Governance for web‑related KPIs
• Support advanced web data use cases like A/B testing
• Support data platform team with relevant web metrics & KPIs

What you bring along:

• Bachelor degree or above in e‑commerce / digital media / computer science / economics, or engineering
• 5+ years of experience in Digital Analytics focused on Lead Generation, e‑Commerce and/or CRO
• 5+ years of hands‑on data experience, with demonstrated increase of responsibilities over time
• Solid understanding of state‑of‑the‑art digital analytics
• Understanding business goals and converting them into data collection requirements
• Creating implementation concepts and technical analytics specifications
• Implementing the tracking through the tag manager required for accurate data collection
• Knowledge of data & analytics toolchain such as Adobe Analytics / Adobe Experience Platform, Google Analytics (GA4)
• Skills in setting up tracking concepts, solution designs and implementation instructions
• Proven ability to quickly earn the trust of peers and key stakeholders; mobilize and motivate teams
• Set direction and approach, resolve conflict, deliver tough messages with grace, execute with limited information and ambiguity
• Good written and oral communication skills in English, fluent in German or Mandarin or other; European is a plus

We're building a workplace where amazing people can do their best work. Together with us, you enjoy an agile working atmosphere with cross‑European responsibilities.

We empower you to have ownership over work.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Information Technology

Industry

• Motor Vehicle Manufacturing