Senior European Sales Engineer (RF/Microwave Industry)
Work Base: Germany / Netherlands
Position Type: Individual Contributor
Job Overview
This is a senior individual sales role, not a management position. Based in Germany or Netherlands, you will take charge of European market business development (primarily Germany), covering direct end-customer sales and distributor/channel partner development & empowerment. You will independently achieve personal sales revenue targets, develop key industrial and semiconductor customers, and support local distributors in market penetration, project acquisition and business growth to expand overall European market coverage and market share.
Key Responsibilities
- Direct End-customer Sales & Business Growth
Independently develop and maintain European direct customers in RF, microwave and semiconductor industries. Conduct full-cycle sales work including customer development, demand mining, technical communication, solution quotation, business negotiation and order closing to meet and exceed personal annual sales targets. - Distributor Management & Channel Empowerment
Manage and support assigned European regional distributors and channel partners. Collaborate closely with local agents to explore regional markets, assist distributors with customer visits, project follow-up, technical support and bid coordination, help distributors expand local business scale, and improve channel turnover and loyalty. - Local Sales & Marketing Execution
According to European market competition characteristics and local industrial procurement habits, implement targeted sales promotion strategies for DLC products. Independently complete technical presentations, product demos, customized proposal drafting and professional technical consulting to accelerate project conversion. - Key Customer Relationship Maintenance
Build long-term, stable and trusted partnerships with core European end customers and key distributors, accurately capture market trends and customer demands, and sustain high customer satisfaction and repeat business. - Market Tracking & Regular Reporting
Continuously monitor European industry dynamics, competitor activities and local policy changes. Provide standardized and regular sales reports, channel progress updates and market analysis to headquarters. - Sales Efficiency & Project Optimization
Optimize personal direct sales process and distributor cooperation process, shorten project cycle, improve sales conversion rate, and continuously enhance regional business profitability. - Cross-department Collaboration
Coordinate efficiently with global headquarters, technical support, product and logistics teams to ensure smooth sample delivery, project implementation, order delivery and after-sales support for both direct customers and agent projects.
Skills and Qualifications
- Mandatory Industry Experience
Minimum 3 years of technical sales experience in RF / Microwave / electronic components industry. Familiar with European semiconductor and industrial electronic supply chain, with practical experience in direct customer development and distributor cooperation. - Education Background
Bachelor’s degree or above in Electronics Engineering, Communication Engineering, Microelectronics or other relevant engineering majors. - Market & Business Capability
Deep understanding of European local business culture, customer procurement modes and channel operation logic. Capable of independent direct sales development and capable of guiding and assisting distributors to develop local business. - Professional Sales Competency
Solid technical sales skills, independent business negotiation ability and solution customization capability, able to independently promote project landing and long-term business cooperation. - Communication & Collaboration
Excellent English listening, speaking and writing skills, adept at cross-cultural customer communication and channel coordination; strong execution and teamwork awareness. - Strategic Execution Ability
Able to analyze regional competition, summarize market characteristics, and formulate feasible sales & channel development plans to drive sustainable business growth.
Additional Information
- Prior working experience in European local RF/electronic component sales or channel management is a strong plus.
- Fluent in English; German language proficiency is a major advantage.
- Accept short-term business trips within European countries for customer visits and distributor support.
- Fixed workplace: Germany or Netherlands.
- No team management KPI, core work focuses on personal direct sales and distributor business support & empowerment.