Senior Specialist Communication & Social Media (m/w/x)

Deutsche Post DHL Research and Innovation GmbH; Troisdorf; On-site; EUR 65,000 - 90,000; Full time

Job summary

DHL Group is seeking a Senior Specialist for Communication & Social Media in Troisdorf. The role focuses on developing internal and external communications, elevating DHL CSI’s presence on LinkedIn, and shaping content across channels.

You will manage editorial calendars, craft compelling stories and monitor performance to optimize engagement. You will collaborate with leadership and cross-functional teams to ensure brand alignment, governance, and timely delivery of campaigns and executive

Qualifications

• Proven experience in developing and delivering internal and external communications.
• Strong storytelling and editorial skills across channels.
• Experience managing social media programs and content calendars.

Responsibilities

• Develop and deliver internal and external communications for DHL CSI, focusing on employee engagement and external digital channels such as LinkedIn.

Skills

Content creation

Social media

LinkedIn

Copywriting

Analytics

English proficiency

Education

University degree in communications or related

Tools

Canva

Adobe Suite

CapCut

MS Office

Job description

Senior Specialist Communication & Social Media (m/w/x)

JOIN OUR TEAM IN TROISDORF (GERMANY) FOR A FULL-TIME (40 HOURS PER WEEK) POSITION, STARTING AS SOON AS POSSIBLE.

TODAY, YOU’RE STIMULATING THE WAY A CUSTOMER SUCCEEDS.

TOMORROW, YOU’RE SHAPING THE WAY THE WORLD WORKS.

At DHL, people mean the world to us. That’s why our goal has always been to attract and retain the best talent the world over. We provide challenge and opportunity for personal and professional development. We recognize the difference you bring to our business, and together we share the pride of building THE logistics company for the world.

Customer Solutions & Innovation (CSI) is DHL's cross-divisional commercial and innovation unit. We are responsible for managing about 100 of DHL's largest and most strategically important customers providing them with sector expertise, best in class account management and most innovative products & solutions. Discover the unique, international spirit of DHL where your commitment is recognized and rewarded.

Job Key Facts

• CSI Sector / Function: Strategy & Commercial Development
• Contract Type: Permanent
• Employment Type: Full-time
• Location: DHL Innovation Center, Troisdorf, Germany

Job purpose

Develop and deliver internal and external communications for DHL CSI, with a focus on employee engagement and external digital channels, particularly LinkedIn. Turn industry expertise, innovation and customer success into compelling content that strengthens brand visibility, credibility and engagement among employees, customers, prospects and industry partners. Drive communications planning, content creation, channel management and performance analysis to support CSI’s marketing and commercial objectives.

Your tasks

• Internal Communications:
  • Partner with CSI leadership, subject-matter experts and internal stakeholders to identify stories and ensure timely, consistent communication.
  • Develop and deliver internal communications that keep employees informed and engaged with CSI’s strategy, priorities, achievements and key initiatives.
  • Collaborate with DHL Group Internal Communications channel owners and editors to develop, adapt and publish content across relevant internal channels.
• External Communications and Storytelling
  • Translate CSI’s industry expertise, innovation, customer success and commercial priorities into compelling stories for external audiences.
  • Identify stories and develop content in collaboration with sector, commercial and innovation teams, making complex logistics topics clear, relevant and accessible.
  • Ensure consistent messaging and alignment with DHL’s brand positioning and communications standards.
• Social Media and Digital Channel Management
  • Manage CSI’s sector-level social media presence, with LinkedIn as the primary external B2B channel.
  • Coordinate editorial calendars, content scheduling, publishing and community engagement.
  • Monitor channel performance, audience insights and platform trends to optimize reach, engagement and effectiveness.
• Content Creation and Editorial Production
  • Independently create and adapt high-quality content for internal and external channels, including articles, social media posts, interviews, short-form videos, graphics and carousels.
  • Coordinate the production of visual and multimedia assets, ensuring editorial quality, accuracy, accessibility and compliance with brand guidelines.
  • Adapt content for different channels and formats to maximize relevance, reach and engagement.
• Campaign, Event and Leadership Communications
  • Plan and deliver communications activities supporting CSI campaigns, industry reports, customer events and innovation initiatives.
  • Coordinate pre-event promotion, content capture and post-event communications in collaboration with campaign and event owners.
  • Support the visibility of CSI leaders and subject-matter experts through executive communications, interviews and thought‑leadership content.
• Stakeholder Coordination and Governance
  • Coordinate content development and approvals with CSI stakeholders, DHL Communications, channel owners and external agencies or freelancers.
  • Manage timelines, feedback and publication workflows to ensure timely, accurate and consistent delivery.
  • Ensure appropriate approvals, customer permissions and compliance with applicable brand, copyright, confidentiality and data‑protection requirements.
• Performance Measurement and Optimization
  • Track and analyse internal channel engagement, external social media performance and campaign results against agreed objectives.
  • Use analytics, audience feedback and content testing to identify improvement opportunities and optimise content, formats and distribution.
  • Provide regular performance updates and actionable recommendations to improve communications effectiveness.

Your profile

• Relevant Communications & Marketing Experience: 3 to 5 years of relevant experience in communications, marketing, social media or a related role, preferably in an international or matrix organisation. B2B marketing experience is an advantage.
• Internal & External Communications Experience: Practical experience developing and delivering internal and external communications, including managing social media channels and digital content.
• Copywriting, Editing & Storytelling Skills: Excellent copywriting, editing and storytelling skills, with the ability to translate complex business or technical topics into clear, engaging messages for different audiences.
• Visual & Multimedia Content Creation: Hands‑on experience creating visual and multimedia content, including short‑form video and social media formats (with tools such as Canva, Adobe Illustrator, Adobe Premiere Pro or CapCut, or equivalent tools).
• Digital & Social Media Expertise: Good understanding of LinkedIn and other relevant digital platforms, including content formats, audience engagement, analytics and platform trends.
• Communications Project & Campaign Coordination: Experience coordinating communications projects and campaigns, managing multiple deadlines and working with stakeholders across functions and seniority levels.
• Working Style & Collaboration: Proactive, creative and well organized, with strong attention to detail and the ability to work independently while collaborating effectively with others.
• Education: University degree in communications, marketing, journalism, business or a related discipline, or equivalent relevant professional experience.
• Technical Proficiency: Practical proficiency in Microsoft Office and relevant content creation tools, such as Canva, Adobe Creative Suite or equivalent graphic design and video editing software.
• Social Media Management & Analytics Tools: Familiarity with social media management, publishing and analytics tools.
• LinkedIn Advertising Experience: Experience setting up, managing and optimising LinkedIn advertising campaigns, including audience targeting, budget management and performance monitoring and optimisation.
• Language & Communication Skills: Excellent written and spoken English, with strong editing and copywriting skills. German language skills are an advantage.

Your benefits

• Shape CSI’s Internal & External Communications: Play a direct role in how CSI communicates its strategy, industry expertise, innovation, customer success and key initiatives to employees and external audiences.
• Work at the Intersection of Communications, Marketing & Innovation: Collaborate with leadership, sector, commercial and innovation teams to turn complex logistics topics into relevant and engaging communications for different audiences.
• Develop Your Digital Content & Storytelling Expertise: Strengthen your experience across copywriting, social media, visual and multimedia content, executive communications and thought leadership, with LinkedIn as a key external B2B channel.
• Drive Communications from Content Creation to Performance: Take hands‑on responsibility across the communications lifecycle, from editorial planning and content production through publishing, campaign support, analytics and continuous optimisation.
• Be Part of a Collaborative, International Environment: Work with stakeholders, channel owners, agencies and colleagues across functions and seniority levels, contributing to communications that strengthen CSI’s visibility, credibility and engagement.

Find out more about us on SmartConnect and learn how CSI is driving innovation in logistics and dive into DHL Specialized Industry Capabilities.