Senior Marketing & Event Manager (m/f/d)

DHL Freight; Bonn; Presencial; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Retirement plans

Bike leasing

Wellbeing programs

Corporate discounts

Global exposure

Descripción de la vacante

DHL Freight is seeking a Senior Marketing & Event Manager (m/f/d) for its Head Office in Bonn. The role focuses on leading international marketing and event projects, developing integrated campaigns, and coordinating global and local activities.

You will craft marketing materials and collaborate with regional teams to optimize impact. Required are a degree in marketing or related field, several years in international B2B marketing, and fluency in English and German.

Formación

• Degree in marketing, business administration, communications, event management, or a comparable qualification.
• Several years of relevant experience in international B2B marketing and event management.
• Experience with marketing automation tools; Salesforce Marketing Cloud and/or Account Engagement welcome but not required.
• Strong understanding of integrated campaigns, customer communication, audience segmentation, and campaign measurement.
• Creative thinking with planning and execution skills; strong judgment and storytelling.
• Structured, proactive, solution-oriented with ownership mindset.
• Strong communication, collaboration and stakeholder-management across functions, levels and cultures.
• Fluent in English and German, both written and spoken.

Responsabilidades

• Lead and manage international marketing and event projects from concept and planning through execution and evaluation.
• Develop and implement integrated marketing campaigns that translate business objectives into clear messages, engaging content, and coordinated activities.
• Plan, organize, and deliver trade fairs, customer events, conferences, and internal events including agendas, budgets, suppliers, logistics, and on-site coordination.
• Create and maintain high-quality marketing materials, including presentations, brochures, sales collateral, event assets and digital content.
• Work closely with regional and country marketing teams to localize and activate global campaigns to adapt and activate global campaigns for local markets.
• Define success measures, monitor campaign and event performance, and turn results, and feedback into practical improvements.
• Select and manage agencies, venues, suppliers, and other service providers, ensuring quality, budget control, and timely delivery.
• Support customer communication, including email marketing and selected automation initiatives.
• Advise country managers and other stakeholders on marketing and event topics.

Conocimientos

Marketing strategy

Event management

Campaign management

Marketing automation

Sales enablement

Communication & storytelling

Stakeholder management

English & German fluency

Educación

Degree in marketing or related field

Herramientas

Salesforce Marketing Cloud

Account Engagement

Descripción del empleo

Grow Your Skills. Shape The World.

We are DHL Freight – a diverse team of over 9,000 road freight experts and certified logistics specialists from across cultures. Operating in more than 40 countries, we are proud to deliver best-in-class overland transport solutions to our customers.

We are always looking ahead – identifying new business opportunities and anticipating challenges early. Because for us, it’s not just about moving goods. It’s about shaping sustainable and forward-thinking ways to connect people and improve lives.

Marketing brings this network to life. In this role, you will turn business priorities into international campaigns, events, and customer experiences that strengthen our brand and support growth.

For our Head Office in Bonn, we are looking for a Senior Marketing & Event Manager (m/f/d) in full-time

Your key tasks in this role

• Lead and manage international marketing and event projects from concept and planning through execution and evaluation.
• Develop and implement integrated marketing campaigns that translate business objectives into clear messages, engaging content, and coordinated activities.
• Plan, organize, and deliver trade fairs, customer events, conferences, and internal events including agendas, budgets, suppliers, logistics, and on-site coordination.
• Create and maintain high-quality marketing materials, including presentations, brochures, sales collateral, event assets and digital content.
• Work closely with regional and country marketing teams to localize and activate global campaigns to adapt and activate global campaigns for local markets.
• Define success measures, monitor campaign and event performance, and turn results, and feedback into practical improvements.
• Select and manage agencies, venues, suppliers, and other service providers, ensuring quality, budget control, and timely delivery.
• Support customer communication, including email marketing and selected automation initiatives.
• Advise country managers and other stakeholders on marketing and event topics.

Our perfect match

• Degree in marketing, business administration, communications, event management, or a comparable qualification.
• Several years of relevant experience in international business-to-business marketing and event management environment.
• Experience with marketing automation tools is an advantage, knowledge of Salesforce Marketing Cloud and/or Account Engagement is welcome but not required.
• A strong understanding of integrated campaigns customer communication, audience segmentation, and campaign measurement.
• Creative thinking combined with a strong planning and excellent execution skills, sound judgement, and a passion for compelling storytelling.
• A structured, proactive, and solution-oriented working style and a strong hands‑on mentality, with the willingness to take ownership and deliver.
• Strong communication, collaboration and stakeholder-management skills across functions, seniority levels and cultures.
• The ability to manage several priorities while maintaining attention to detail and high-quality standards.
• Fluency in English and German, both written and spoken.

Our Culture And Benefits

DHL Freight is certified as a TOP EMPLOYER® and a Great Place to Work – for good reason. Our culture is built on personal commitment: to our customers, to each other, to society, and to the environment.

We promote talent, recognize excellence, and create space for individual growth – within Germany, across business units, and worldwide. Diversity is part of who we are: we welcome applications regardless of gender, disability, background, religion, age, or sexual orientation.

What You Can Expect

• Comprehensive Benefits Package: We offer an attractive compensation package including retirement plans, bike leasing options, wellbeing programs, and a wide range of corporate discounts.
• Global Exposure: Work in a truly global organization, collaborating with diverse teams and gaining valuable insights into international markets and best practices.
• Work-Life Balance: Flexible working models, including mobile work options, help you balance your professional and personal commitments.
• Continuous Learning & Development: We invest in your growth through training programs, workshops, and digital learning opportunities to continuously enhance your skills.
• Career & Development Opportunities: Benefit from a wide range of development programs and international career opportunities across DHL Group.
• Inclusion & Equal Opportunity: We actively foster an inclusive workplace and are committed to equal opportunities. We strongly encourage applications from people with disabilities.

Torsten Arnold will be happy to answer your questions about the role at [e-mail]

At DHL Freight, we believe growth happens together.

YOUR FUTURE, DELIVERED.

#dhlfreight