Senior SEA & Tracking Manager

Jobtailor; München; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor in Munich is seeking a senior Google Ads expert to lead the strategic development of campaigns across multiple education brands.

You will manage substantial advertising budgets, optimize bidding strategies, and collaborate with CRM, sales and data teams to improve lead quality and funnel performance.

Qualifikationen

• At least 6 years of hands-on experience building, managing and scaling Google Ads accounts.
• Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and conversion value optimization.
• Experience with multi-stage lead-generation funnels and long conversion cycles.
• Experience with in-house growth-oriented companies or EdTech is a plus.

Aufgaben

• Develop and scale Search, Performance Max and other Google campaigns across complex lead-generation funnels.
• Manage substantial advertising budgets with a focus on efficiency, scalability and long-term profitability.
• Identify new growth levers based on search behavior, market potential and performance data.
• Continuously improve account structures, campaign architectures and bidding approaches.
• Optimize and advance Smart Bidding strategies using high-quality conversion signals.
• Develop concepts for value-based bidding and evaluate different conversion stages along the funnel.
• Analyze conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources.
• Work closely with CRM, sales and data teams to improve lead and conversion quality.
• Design and run tests to improve campaign and funnel performance.
• Responsible for the quality of the data foundation within our Google marketing ecosystem.
• Enhance tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads.
• Design and quality-assure Enhanced Conversions, Offline Conversion Imports and other measurement solutions
• Analyze tracking, attribution and data-quality issues and derive sustainable solutions
• Ensure a reliable data basis for Smart Bidding and automated optimization systems
• Identify and implement automation and AI opportunities within the SEA workflow
• Use modern AI tools to accelerate analyses, testing processes and operational workflows
• Evaluate new developments in Google Ads, measurement, AI and marketing automation
• Actively shape our future SEA and measurement strategy

Kenntnisse

Google Ads

Budget management

Analytical skills

Lead generation

Cross-channel tracking

German language

Tools

Google Tag Manager

Google Analytics 4

CRM systems (HubSpot a plus)

Conversion tracking

Jobbeschreibung

Responsibilities

• Responsible for the strategic development of our Google Ads accounts across multiple education brands
• Develop and scale Search, Performance Max and other Google campaigns across complex lead-generation funnels
• Manage substantial advertising budgets with a focus on efficiency, scalability and long-term profitability
• Identify new growth levers based on search behavior, market potential and performance data
• Continuously improve account structures, campaign architectures and bidding approaches
• Optimize and advance our Smart Bidding strategies using high-quality conversion signals
• Develop concepts for value-based bidding and evaluate different conversion stages along the funnel
• Analyze conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources
• Work closely with CRM, sales and data teams to improve lead and conversion quality
• Design and run tests to improve campaign and funnel performance
• Responsible for the quality of the data foundation within our Google marketing ecosystem
• Enhance tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads
• Design and quality-assure Enhanced Conversions, Offline Conversion Imports and other measurement solutions
• Analyze tracking, attribution and data-quality issues and derive sustainable solutions
• Ensure a reliable data basis for Smart Bidding and automated optimization systems
• Identify and implement automation and AI opportunities within the SEA workflow
• Use modern AI tools to accelerate analyses, testing processes and operational workflows
• Evaluate new developments in Google Ads, measurement, AI and marketing automation
• Actively shape our future SEA and measurement strategy

Requirements

• At least 6 years of hands-on experience building, managing and scaling Google Ads accounts
• Proven track record in managing and optimizing significant advertising budgets (ideally 500,000+ monthly budget)
• Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and conversion value optimization
• Several years of experience in lead-generation business models with complex, multi-stage funnels and long conversion cycles
• Experience in an in-house role at a growth-oriented company, scale-up or digital business model
• Demonstrable experience in developing and implementing growth strategies for performance-driven business models
• Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action
• Fluent German, both written and spoken
• Proven experience independently designing, implementing and evolving cross-channel tracking architectures
• Excellent knowledge of Google Tag Manager (web & server-side), Google Analytics 4 and conversion tracking across multiple advertising platforms
• Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and first-party data strategies
• Experience with Offline Conversion Imports and CRM-based measurement setups
• Ability to independently build and validate tracking and data flows between advertising platforms, CRM, analytics and BI systems
• Deep understanding of the impact of data quality, signal loss, attribution and conversion latencies on smart-bidding systems
• Experience in technical troubleshooting, quality assurance and documentation of complex tracking implementations
• Experience in the education, training or EdTech sector is a plus
• Experience with voucher-funded education business models is a plus
• Experience with multi-stage lead-generation funnels and long conversion cycles is a plus
• Experience in companies with complex CRM and sales processes; experience with HubSpot is a plus