Senior SEA & Tracking Manager

Jobtailor; Deutschland; Vor Ort; EUR 450.000 - 550.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a senior Google Ads specialist to strategically develop and scale campaigns across education brands. You will manage multi-channel campaigns, optimize bidding strategies and pursue long-term profitability within complex lead-generation funnels.

Collaborating with CRM, Sales and Data teams, you will enhance data quality and tracking setups (GTM, GA4, Ads) and drive automation opportunities while leveraging first-party data strategies to improve conversions.

Qualifikationen

• 6+ years hands-on experience building, managing and scaling Google Ads accounts.
• Proven success managing large budgets (ideally €500,000+ monthly).
• Deep expertise in Google Search, Performance Max, Smart Bidding and CVOL.

Aufgaben

• Develop and scale Google campaigns across education brands.
• Manage large ad budgets with focus on efficiency and profitability.
• Collaborate with CRM, Sales and Data teams to improve lead quality and conversions.
• Improve tracking setups in GTM, GA4 and Ads.
• Develop and validate data flows between ad platforms, CRM, analytics and BI systems.
• Identify automation and AI opportunities within SEA workflow.

Kenntnisse

Google Ads management

Lead-generation

Analytics & data interpretation

Cross-channel tracking

German language

Tools

Google Tag Manager

Google Analytics 4

HubSpot

CRM systems

Jobbeschreibung

Responsibilities

• Responsible for the strategic development of our Google Ads accounts across multiple education brands
• Development and scaling of Search, Performance Max and other Google campaigns across complex lead-generation funnels
• Management of significant advertising budgets with a focus on efficiency, scalability and long-term profitability
• Identification of new growth levers based on search behavior, market potential and performance data
• Continuous development of account structures, campaign architectures and bidding approaches
• Optimization and advancement of our Smart Bidding strategies based on high-quality conversion signals
• Development of concepts for value-based bidding and the evaluation of different conversion stages along the funnel
• Analysis of conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources
• Close collaboration with CRM, Sales and Data teams to improve lead and conversion quality
• Responsibility for the quality of the data foundation within our Google marketing landscape
• Further development of tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads
• Analysis of tracking, attribution and data-quality issues and derivation of sustainable solutions
• Identification and implementation of automation and AI opportunities within the SEA workflow

Requirements

• At least 6 years of hands-on experience building, managing and scaling Google Ads accounts
• Proven success in managing and optimizing significant advertising budgets (ideally €500,000+ monthly budget)
• Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and Conversion Value Optimization
• Several years of experience in lead-generation business models with complex, multi-stage funnels and long conversion cycles
• Experience in an in-house role within a growth-oriented company, scale-up or digital business model
• Demonstrable experience in developing and executing growth strategies for performance-driven business models
• Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action
• Fluent German, both written and spoken
• Proven experience independently designing, implementing and evolving cross-channel tracking architectures
• Very good knowledge of Google Tag Manager (web & server-side), Google Analytics 4 and conversion tracking across multiple advertising platforms
• Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and first-party data strategies
• Experience with offline conversion imports and CRM-based measurement setups
• Ability to independently build and validate tracking and data flows between ad platforms, CRM, analytics and BI systems
• Deep understanding of the impact of data quality, signal loss, attribution and conversion latencies on Smart Bidding systems
• Experience in technical troubleshooting, quality assurance and documentation of complex tracking implementations
• Nice to have: experience in the education, continuing education or EdTech sector
• Experience with education voucher–funded business models
• Experience with multi-stage lead-generation funnels and long conversion cycles
• Experience in companies with complex CRM and sales processes; experience with HubSpot
• Experience optimizing for quality-based offline conversions