Lead SEA & Paid Social (m/f/x)

Work in Progress Textilhandels GmbH; Berlin; On-site; EUR 50,000 - 70,000; Full time

Job summary

A dynamic retail company based in Berlin is seeking a Performance Marketing Manager to shape and execute their paid media strategy across platforms like Google Ads and Meta. The ideal candidate will have several years of performance marketing experience, a data-driven mindset, and a passion for subcultures such as electronic music and streetwear. This role offers the chance to lead campaigns end-to-end and collaborate with creative teams to drive results.

Qualifications

• Several years of hands-on performance marketing experience, particularly in paid social and paid search.
• Strong analytical and problem-solving skills, thriving in fast-paced environments.
• Ability to manage large budgets across media platforms.

Responsibilities

• Shape and execute the paid media strategy across multiple platforms.
• Work closely with creative teams to deliver tailored assets.
• Analyze performance metrics and identify growth opportunities.

Skills

Performance marketing experience

Data-driven mindset

Analytical skills

Communication skills

Ability to manage budgets

Familiarity with digital trends

Mentoring experience

Tools

Google Ads

Meta Business Manager

Excel

Google Analytics

MMM tools

Job description

Responsibilities

• Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.

• Stay ahead of digital trends, bringing fresh tools and approaches into paid media.

• Report results clearly, identify growth opportunities, and drive continuous improvement.

• Leverage data insights and automation to sharpen campaign strategy and execution.

• Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.

• Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).

• Lead a small in-house team and guide agency partners, building expertise and collaboration.

• Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.

Qualifications

• Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.

• Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).

• Proven ability to manage large budgets across media platforms.

• Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.

• Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.

• Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.

• Confident communicator with experience mentoring team members and leading cross-functional projects to completion.

• Passion for technology, testing, and innovation — with a collaborative approach across departments.