Lead SEA & Paid Social (m/f/x)

Work in Progress Textilhandels GmbH; Berlin; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A dynamic retail company based in Berlin is seeking a Performance Marketing Manager to shape and execute their paid media strategy across platforms like Google Ads and Meta. The ideal candidate will have several years of performance marketing experience, a data-driven mindset, and a passion for subcultures such as electronic music and streetwear. This role offers the chance to lead campaigns end-to-end and collaborate with creative teams to drive results.

Qualifications

• Several years of hands-on performance marketing experience, particularly in paid social and paid search.
• Strong analytical and problem-solving skills, thriving in fast-paced environments.
• Ability to manage large budgets across media platforms.

Responsabilités

• Shape and execute the paid media strategy across multiple platforms.
• Work closely with creative teams to deliver tailored assets.
• Analyze performance metrics and identify growth opportunities.

Connaissances

Performance marketing experience

Data-driven mindset

Analytical skills

Communication skills

Ability to manage budgets

Familiarity with digital trends

Mentoring experience

Outils

Google Ads

Meta Business Manager

Excel

Google Analytics

MMM tools

Description du poste

Responsibilities

• Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.

• Stay ahead of digital trends, bringing fresh tools and approaches into paid media.

• Report results clearly, identify growth opportunities, and drive continuous improvement.

• Leverage data insights and automation to sharpen campaign strategy and execution.

• Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.

• Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).

• Lead a small in-house team and guide agency partners, building expertise and collaboration.

• Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.

Qualifications

• Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.

• Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).

• Proven ability to manage large budgets across media platforms.

• Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.

• Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.

• Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.

• Confident communicator with experience mentoring team members and leading cross-functional projects to completion.

• Passion for technology, testing, and innovation — with a collaborative approach across departments.