Senior Sales Manager – Programmatic Full-Funnel Performance

Jobtailor; Hamburg; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor in Hamburg seeks a senior B2B sales professional to win new clients across the DACH media agency landscape. You will leverage an existing agency network, conduct senior-level meetings, and close deals while explaining full-funnel KPIs and ROI across campaigns.

You will own revenue for your accounts, report weekly to leadership, and actively participate in industry events to build relationships and acquire new clients.

Qualifikationen

• At least 5 years of B2B sales experience in display advertising, programmatic, retargeting or AdTech.
• Proven closes with media agencies within the last 12 months. Concrete numbers requested.
• An existing, actively usable network across 2–3 major agency holdings in the DACH region.
• Understanding of programmatic media buying and full-funnel KPIs (CPM, CPV, CPO, CPL, ROAS).
• German at native-speaker level.
• Hunter mentality: prospect, close and grow revenue, not just title.
• Experience on the publisher or AdTech side (e.g., Criteo, RTB House, etc.).
• Knowledge of the affiliate market and its role as revenue intermediary.
• Existing network within the DACH media world.
• Experience selling to tier‑A network agencies.
• Ability to work independently in a small, fast-paced team.
• Active networker at industry events (TactixX, dmexco, OMR).

Aufgaben

• You independently win new clients across the DACH media agency landscape — no lead lists.
• Leverage your existing network within media agencies as your first lever and grow it systematically.
• Conduct initial meetings, pitches and closing conversations independently at senior and C-level.
• Explain our full-funnel model, from CPM/CPV in the upper funnel to CPO/CPL/CPC in the lower funnel.
• Report weekly to senior management and act as the revenue owner for your accounts.
• Use industry events (OMR, dmexco, Ad Summit) for relationship building and new client acquisition.
• Work directly with the Managing Director — short communication lines and real decision-making authority.

Kenntnisse

B2B Sales

Programmatic Media Buying

Full-Funnel KPIs

Native German

Agency Network in DACH

Hunter Mentality

Independent Work

Event Networking

Tools

Criteo

RTB House

Advanced Store

KUPONA

releva

ad pepper media

media.ventive

Jobbeschreibung

• You independently win new clients across the DACH media agency landscape — no lead lists, no micromanagement.
• You leverage your existing network within media agencies as your first lever and grow it systematically.
• You conduct initial meetings, pitches and closing conversations independently at senior and C‑level.
• You convincingly explain our full-funnel model, from CPM and CPV in the upper funnel to CPO, CPL and CPC in the lower funnel, and demonstrate how we take full outcome responsibility across the entire funnel.
• You qualify your own pipeline, report weekly to senior management and are the revenue owner for your accounts.
• You actively use industry events (OMR, dmexco, Ad Summit) for relationship building and new client acquisition.
• You work directly with the Managing Director — short communication lines and real decision‑making authority.

Requirements

• At least 5 years of B2B sales experience in display advertising, programmatic, retargeting or AdTech — not a theorist, not a junior calling themselves senior.
• Proven closes with media agencies within the last 12 months. We will ask for specifics — concrete numbers.
• An existing, actively usable network across at least 2–3 major agency holdings (WPP, Omnicom, Publicis, Dentsu, Havas, Mediaplus, pilot) — not just LinkedIn contacts but real, talkable partners.
• Understanding of programmatic media buying and full‑funnel KPIs (CPM, CPV, CPO, CPL, ROAS). You don’t have to operate the stack, but you must be able to explain it persuasively.
• German at native‑speaker level — the DACH market is your home.
• Hunter mentality: you prospect, you close, you grow with your revenue, not with your title.
• Experience on the publisher or AdTech side (e.g., Criteo, RTB House, Advanced Store, KUPONA, releva, ad pepper media, media.ventive or comparable retargeting players): you know the business model from the inside.
• Knowledge of the affiliate market and its role as a revenue intermediary (Awin, Tradedoubler, belboon): you understand where networks end and publishers begin.
• An existing network within the DACH media world.
• Experience selling to tier‑A network agencies, not only direct advertisers.
• Ability to work independently in a small, fast‑paced team without a large sales infrastructure.
• Active networker at industry events such as TactixX, dmexco and OMR — not just a visitor.

Core Competencies

Demonstrates extensive B2B sales experience in display advertising and programmatic media buying, with a strong ability to build and leverage a network within the DACH media agency landscape. Proven track record of closing deals and managing revenue ownership for accounts while effectively communicating full‑funnel KPIs.

Highest‑signal resume keywords

• B2B Sales Experience
• Programmatic Media Buying
• Full‑Funnel KPIs
• Native German Speaker
• Network Within DACH Media

ATS Optimization Keywords

Hard Skills

• Display Advertising
• Retargeting
• AdTech
• CPM
• CPV
• CPO
• CPL
• CPC
• ROAS
• Affiliate Market Knowledge

Soft Skills

• Hunter Mentality
• Independent Work
• Active Networking

Industry Keywords

• DACH Market
• Media Agencies
• Agency Holdings
• Tier‑A Network Agencies
• Industry Events