Senior Sales Manager

Allaoui Group; Aachen; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Allaoui Group, Aachen, Germany, seeks a senior sales professional to own the full sales cycle for printing and packaging machinery across DACH + Italy. You will manage and grow key accounts, advise on upgrades, and seek new business opportunities with large-scale operations.

The role requires travel and a sharp, consultative selling approach. The position offers a real book of business, proximity to the CEO, and opportunities to shape strategy within a growing European footprint.

Qualifications

• +5 years in machinery sales within printing/packaging or related industry.
• Existing network in DACH now selling to production managers or C-level.
• Consultative selling: understand client production before pitching.
• Fluent German and English required; Italian a strong plus.
• Willingness to travel 30-40% and occasional international trips.
• Digitally comfortable with CRM and AI-supported workflows.

Responsabilités

• Own the full sales cycle for DACH + Italy from first contact to signed contract and handover.
• Grow relationships with existing accounts; advise on upgrades and process optimization.
• Develop new business focused on large-scale operations (€40M+ revenue) in target sectors.

Connaissances

Machinery sales

DACH market experience

Consultative selling

German language

English language

Travel readiness

CRM & AI workflows

Outils

Proprietary CRM

Description du poste

Location: Aachen, Germany (hybrid possible, with regular travel)

Employment: Full-time, permanent

Start: Q3 2026

Reports to: CEO

Territory: DACH + Italy

The Role

We're a second-generation family business in Aachen that helps large-scale printers, packagers, and bookbinders worldwide optimize their machine parks - from single equipment replacements to entire production line installations. Our clients are companies like Bertelsmann, SmurfitWestrock, GraphicsPackaging, and Cimpress. Our CRM tracks 18,000+ companies in your territory alone.

DACH is our strongest market by revenue - but it's run by the Managing Director alongside everything else. As we expand into North America and build new business units, we need someone who takes full ownership of our European core: Germany, Austria, Switzerland, and Italy.

This isn't a greenfield role. You'll inherit an active client base with real order history and a pipeline of warm leads. But there's significant untapped potential - particularly in Germany, where we have dozens of mapped prospects but minimal coverage today.

What You'll Do

Client Relationships & Sales

• Own the full sales cycle for printing and packaging machinery in DACH + Italy - from first contact to signed contract and project handover




• Manage and grow relationships with existing accounts, proactively advising clients on equipment upgrades, replacements, and process optimization




• Develop new business, focusing on large-scale operations (€40M+ revenue) across commercial printing, packaging, and bookbinding

Market Development

• Build Italy and Switzerland into active markets - we have the data and the leads, you bring the relationships




• Attend and represent Allaoui at key trade shows (drupa, Hunkeler Innovationdays, and regional events)




• Identify sourcing opportunities - when clients upgrade, their existing machines become inventory for us

Advisory & Project Delivery

• Act as a trusted advisor, not just a salesperson - understand the client's production, recommend the right solution, and see it through




• Coordinate with our service and logistics teams to deliver turnkey projects




• Feed market intelligence back into the business - what are clients asking for, what's shifting in the market

What We're Looking For

• +5 years in machinery sales, ideally in the printing, packaging, or graphic arts industry. You know what a Heidelberg XL 106 is - and you know who buys them




• Existing network in DACH - you've sold to production managers, operations directors, or C-level at mid-to-large printers. Bonus if you have contacts in Italy




• Consultative selling - you understand a client's production before you pitch a machine. You think in solutions, not product specs




• Languages - fluent German and English are required. Italian is a strong plus. French, Dutch, or other European languages are welcome




• Travel-ready - expect 30-40% travel across your territory, plus occasional international trips




• Digitally comfortable - we run on a proprietary CRM with AI-supported workflows, not spreadsheets and gut feel

What We Offer

• A real book of business - you're not starting from zero. There's an active client base, order history, and thousands of mapped prospects waiting for systematic coverage




• Proprietary market intelligence - our CRM tracks 18,000+ companies in your territory with lead scoring, equipment data, and contact histories. You'll know more about your market than your competitors do




• Direct impact - ~25 people, flat hierarchy, direct line to the CEO. Your input shapes strategy, not just pipeline




• The interesting deals - our projects range from single presses to multi-million-euro production line replacements across continents. No two deals are the same




• Modern tools - in-house CRM, AI-supported workflows, data-driven lead generation. We're a machinery company that thinks like a tech company




• Competitive compensation - fixed salary plus performance-based bonus tied to territory growth

Hiring Process

1. Intro call (30 min) - recruiter, mutual fit




2. Deep-dive interview (60 min) - CEO, experience & market knowledge




3. Case discussion (45 min) - walk us through how you'd approach a real sales scenario




4. On-site in Aachen - meet the team, see the operation




5. Offer