Marketing Manager

Allaoui Group; Aachen; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Real ownership

Brand repositioning

AI/tech transformation

Lean, fast team

Growth path to Head of Marketing

Job summary

Allaoui Group in Aachen is seeking a hands-on Head of Marketing to own brand, content, and lead generation from day one. You will build the marketing function from zero, shaping strategy and creating a playbook as the company scales.

The role offers real ownership, a fast-paced environment, and a clear path to Head of Marketing within 12–24 months; you will report to the COO and work with a small, capable team.

Qualifications

• 3–5 years B2B marketing experience, ideally in industrial, machinery, or technical environments.
• Hands-on: you write copy, set up campaigns, and analyze data yourself.
• Strong content creation skills — written and visual.
• Experience with Google Ads, LinkedIn Campaign Manager, analytics.
• Fluent in English (German is a plus).
• Excited about building from zero, not inheriting a playbook.

Responsibilities

• Own the Allaoui brand narrative across website, social media, trade shows, and sales materials.
• Build a content engine: machine videos, project case studies, customer stories.
• Develop and execute a LinkedIn strategy to build industry reputation.
• Plan and manage paid campaigns (Google Ads, LinkedIn Ads, industry platforms).
• Own marketing analytics and report on pipeline contribution.
• Optimize website for SEO and conversion with our in-house tech team.
• Support international market expansion as opportunities arise.
• Shape the marketing direction for our spare parts e-commerce unit.
• As the function grows, hire and manage 1–2 team members.

Skills

B2B marketing

Content creation

Campaign setup

Analytics

Google Ads

LinkedIn campaigns

English fluency

German language

Zero-to-one building

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Job description

Location: Aachen, Germany (hybrid possible)

Employment: Full-time, permanent

Start: Q2 2026

Reports to: COO

Growth Path: Head of Marketing within 12–24 months

The Role

We’re a team of ~25 people with strong fundamentals, real tier-1 clients, proprietary technology — and no marketing function. You’ll be our first marketing hire: owning brand, content, and lead generation from day one, building toward a small team within 12 months.

This is a building role, not a maintaining role. You’ll create the marketing playbook for a company that has genuine differentiation but has never systematically told its story.

What You’ll Do

Brand & Content

• Own the Allaoui brand narrative across website, social media, trade shows, and sales materials




• Build a content engine: machine videos, project case studies, customer stories




• Develop and execute a LinkedIn strategy to build industry reputation

Performance Marketing

• Plan and manage paid campaigns (Google Ads, LinkedIn Ads, industry platforms)




• Own marketing analytics and report on pipeline contribution




• Optimize website for SEO and conversion with our in-house tech team

Strategic Projects

• Support international market expansion as opportunities arise




• Shape the marketing direction for our spare parts e-commerce unit




• As the function grows, hire and manage 1–2 team members

What We’re Looking For

• 3–5 years B2B marketing experience, ideally in industrial, machinery, or technical environments




• Hands-on: you write copy, set up campaigns, and analyze data yourself




• Strong content creation skills — written and visual




• Experience with Google Ads, LinkedIn Campaign Manager, analytics




• Fluent in English (German is a plus)




• Excited about building from zero, not inheriting a playbook

What We Offer

• Real ownership — you’re building the function, not filling a seat in a large department




• An exciting moment — brand repositioning, international expansion, AI/tech transformation




• Substance to work with — real clients, real projects, real technology. Your job is to make it visible




• Lean, fast team — ~25 people, flat hierarchy, direct access to CEO and COO




• Growth path — designed to grow into Head of Marketing within 12–24 months

Hiring Process

• 1. Intro call (30 min) — recruiter, mutual fit




• 2. Deep-dive interview (60 min) — COO, experience & vision




• 3. Team catch-ups (30 min) — informal calls with team members




• 4. On-site in Aachen — meet the CEO, practical case study




• 5. Offer